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How To Reach The Bridal Market In Fayetteville

Aug 23, 2019 9:12:09 AM / by Larry Julius

Fayetteville Bridal Marketing and AdvertisingNext year, according to Nielsen, 18,311 people in the Fayetteville area will be getting married.  Assuming that those folks are hitching-up with each other, that means there will be 9,156 weddings. 

USA Today reports that the average cost for these pending nuptials will be $25,265 including (but not limited to) rings, dresses, tuxedos, flowers, venues, photographers, invitations, limos, and rice (or birdseed for the ecologically inclined).

This means small business owners in Cumberland and Robeson counties who cater to the bridal market will be competing for a share of $231,326,340.

Open season for this market runs from Thanksgiving to Valentine's day. That's when 40% of all engagements occur. Or, as Washington Post writer Ellen McCarthy says, this is when "rings bring cha-ching." It's not unusual for many bridal related businesses such as jewelry stores to bring in half of their annual sales during those 11 weeks.

For local business owners, the best way to reach the bridal market in Fayetteville is on the radio.

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Last week, for instance, 91% of everyone planning to be married over the next 12 months tuned-in to a Fayetteville radio station. This is significantly more than watched local TV, read a local newspaper, or logged-on to Facebook, Snapchat, or Instagram.

Wedding Advertising and Marketing Fayetteville

Based on information from the wedding site The Knot and adjusted for Fayetteville, here is how the blissful couples will be spending their bridal budget:

  • Overall Wedding (excluding honeymoon): $25,300
  • Venue (reception hall): $11,400
  • Engagement ring: $4400
  • Reception band: $3000
  • Photographer: $2000
  • Florist/décor: $1800
  • Ceremony site: $1600
  • Wedding planner: $1400
  • Videographer: $1400
  • Wedding dress: $1100
  • Rehearsal dinner: $1000
  • Reception DJ: $900
  • Transportation: $600
  • Ceremony musicians: $500
  • Wedding cake: $400
  • Invitations: $300
  • Groom’s attire and accessories: $200
  • Officiant: $200
  • Favors: $200
  • Catering (price per person): $100

Fayetteville small business owners can estimate the size of the market for each of these goods and services by multiplying the number above by 9156.  For instance, the total amount that will be spent at local florists will be $16,480,800. For limo companies, the market is $5,493,600.

To successfully win the battle for the brides in each category requires small business owners to advertise. Effective advertising requires reaching as many brides and grooms as possible.  Fayetteville radio is, by far, the best way to reach the area's lucrative wedding market.

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Topics: small business, radio effectiveness, small business owner, advertise in fayetteville, fayetteville radio stations, fayetteville small business owners, best way to advertise, bridal, bridal market, wedding

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