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Advertising In Fayetteville: Drivers Turn Up The Radio

Jan 21, 2021 8:13:37 AM / by Larry Julius

Local radio came to North Carolina on March 18, 1922. That's when the Federal Radio Commission granted a license to the Southern Radio Corporation with the randomly assigned call sign, WBT.

From that day, many predicted radio's success would succumb to advances from new technologies. In 1927, the challenge came from talking movies. In the 1940s, the predators were 13-inch TV sets. In the 1970s, it was 8-track and cassette tapes. In the past 20 years, there was a multi-flank attack from iPods, Zunes, YouTube, Sirius, XM, Pandora, Spotify,

So far, all of these challengers have failed. Not even a pandemic has been able to remove radio as a vital force in the life of Fayetteville consumers.

Every week, according to Nielsen, more adults tune-in to Fayetteville radio than watch TV or cable. Use social media platforms like Facebook or Instagram. Read newspapers. Or, stream music from Pandora or Spotify.

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Small Business Advice: 5 Facts About Advertising On Fayetteville Radio

Dec 18, 2020 12:46:25 PM / by Larry Julius

The first radio station in Fayetteville, WFNC, was granted a license from the Federal Radio Commission in 1939. The owner was Wall Christian Ewing who, at the time, also owned a wholesale fertilizer business in the city. He had also been the Chairman of the Cumberland County Democratic Party. and had spent time serving in the North Carolina legislature.

For almost 80 years, North Carolina business owners have depended on local radio stations to successfully market their goods and services through depressions, recessions, wars, and natural disasters. Even now, during a pandemic, advertising on Fayetteville radio remains a dependable way to make cash registers ring.

Here are five facts every Fayetteville small business owner needs to know about local radio in 2020.

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Topics small business, small business owner, fayetteville small business owners, best way to advertise, effective radio advertising, radio advertising, small business marketing, small business advertising, radio history, time spent listening, advertise on fayetteville radio, online shopping, education

B2B Advertising In Fayetteville: Reaching The Decision Makers

Aug 27, 2020 8:15:55 AM / by Larry Julius

New data from the US Census Bureau has optimistic news for Fayetteville companies that sell business-to-business.

There are approximately 6000 businesses in the Cumberland and Robeson County, according to the Census Bureau. Indeed, many of these businesses have suffered since the onset of the Coronavirus, especially in April.

Census information is now showing positive indicators that the fortunes of area companies are improving. This includes those with 500 or fewer employees. These small businesses account for 88% of all Fayetteville area firms.

During the week of April 26, 36% of North Carolina small businesses reported temporary closures.  By July 1, the number dropped to 11%

Also, during that same week, 68% of North Carolina small business owners were reporting decreases in revenue versus the prior week.  By the end of June, that number fell by more than half.

In both June and July of this year, national data shows all retail and food services spending significantly outperformed the prior year by between two and three percent.

As the business climate improves in the Fayetteville area, the fortunes of B2B companies will accelerate as well. These include those businesses that sell office supplies, restaurant supplies, cleaning services, legal services, accounting services, transportation services, banking services, technology, and commercial real estate.

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Topics roi, return on investment, b2b, business to business, small business, small business owner, fayetteville radio stations, fayetteville small business owners, best way to advertise, fayetteville radio, small business marketing, small business advertising, advertise on fayetteville radio

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