Advertise In Fayetteville Advertise In Fayetteville

Advertising In Fayetteville: Reaching Female Consumers

Feb 10, 2021 5:20:17 PM / by Larry Julius

There are 179,200 adult women in the Fayetteville, North Carolina area. Based on research from the Harvard Business Review, as a consumer group, females account for 70-80 percent of all consumer purchasing through a combination of their buying power and influence.  According to Nielsen, this will amount to between $6.1 billion and $6.9 billion this year.

Overall, according to the Bureau of Labor Statistics and the US Census Bureau:

  • Single women across all income brackets spend, on average, $34,817 on goods and service
  • Working married women contribute over a third of their families’ incomes
  • Over a quarter (29.4%) of wives earned more than their husbands in 2018, an increase from 15.9% in 1981.

Furthermore, according to research published by Forbes:

  • The top homebuyers after married couples are single women (18%, double the percentage for single men at 9%).
  • Women are 50% more likely than men to regularly watch online how-to videos.
  • 94% of women between the ages of 15-35 spend over an hour per day shopping online.
  • 70% of travel consumers are women.
  • 85% of women say that if they like a brand, they will remain loyal to it.

For Fayetteville small business owners to successfully capture a meaningful share of the local female economy requires advertising.

Read More

0 Comments Click here to read/write comments

Topics small business, small business owner, fayetteville small business owners, best way to advertise, Working Mothers, marketing to women, single women, small business marketing, advertise on radio, small business advertising, advertise on fayetteville radio, advertise to women

Receive Great Advertising Advice Direct To Your Inbox...

New call-to-action

Advertising Advice

Follow Us