--- title: Advice | Advertise in Fayetteville | advertise to women description: advertise to women | Advertising advice and resources for Fayetteville small business owners. --- [![Advertise in Fayetteville](https://blog.advertiseinfayetteville.com/hs-fs/hubfs/logo_stacked.png?width=507&height=164&name=logo_stacked.png "Advertise in Fayetteville")](https://advertiseinfayetteville.com/) - [Home](https://advertiseinfayetteville.com/) - [Advice](https://blog.advertiseinfayetteville.com/blog) - [Resources](https://advertiseinfayetteville.com/radio/) - [Advertise](https://advertiseinfayetteville.com/advertise/) - [Sign up for free eBook](https://advertiseinfayetteville.com/sign-up-for-free-ebook/) ![Fayetteville_brands_HORIZONTAL_COLOR_August2024_blackBG](https://blog.advertiseinfayetteville.com/hs-fs/hubfs/Fayetteville_brands_HORIZONTAL_COLOR_August2024_blackBG.jpg?width=1015&height=184&name=Fayetteville_brands_HORIZONTAL_COLOR_August2024_blackBG.jpg)   ## [Advertising In Fayetteville: Reaching Female Consumers](https://blog.advertiseinfayetteville.com/advertising-in-fayetteville-reaching-female-consumers) Feb 10, 2021 5:20:17 PM / by [Larry Julius](https://blog.advertiseinfayetteville.com/author/larry-julius) [![](https://f.hubspotusercontent00.net/hubfs/6611158/Advertise%20On%20Boston%20Radio%20Reach%20Female%20Consumers.png?noresize=true)](https://blog.advertiseinfayetteville.com/advertising-in-fayetteville-reaching-female-consumers) There are 179,200 adult women in the Fayetteville, North Carolina area. Based on research from the Harvard Business Review, as a consumer group, females account for 70-80 percent of all consumer purchasing through a combination of their buying power and influence.  According to Nielsen, this will amount to between $6.1 billion and $6.9 billion this year. Overall, according to the Bureau of Labor Statistics and the US Census Bureau: - Single women across all income brackets spend, on average, $34,817 on goods and service - Working married women contribute over a third of their families’ incomes - Over a quarter (29.4%) of wives earned more than their husbands in 2018, an increase from 15.9% in 1981. Furthermore, according to research published by Forbes: - The top homebuyers after married couples are single women (18%, double the percentage for single men at 9%). - Women are 50% more likely than men to regularly watch online how-to videos. - 94% of women between the ages of 15-35 spend over an hour per day shopping online. - 70% of travel consumers are women. - 85% of women say that if they like a brand, they will remain loyal to it. For Fayetteville small business owners to successfully capture a meaningful share of the local female economy requires advertising. [Read More](https://blog.advertiseinfayetteville.com/advertising-in-fayetteville-reaching-female-consumers) 0 Comments [Click here to read/write comments](https://blog.advertiseinfayetteville.com/advertising-in-fayetteville-reaching-female-consumers#comments-listing) Topics [small business](https://blog.advertiseinfayetteville.com/topic/small-business), [small business owner](https://blog.advertiseinfayetteville.com/topic/small-business-owner), [fayetteville small business owners](https://blog.advertiseinfayetteville.com/topic/fayetteville-small-business-owners), [best way to advertise](https://blog.advertiseinfayetteville.com/topic/best-way-to-advertise), [Working Mothers](https://blog.advertiseinfayetteville.com/topic/working-mothers), [marketing to women](https://blog.advertiseinfayetteville.com/topic/marketing-to-women), [single women](https://blog.advertiseinfayetteville.com/topic/single-women), [small business marketing](https://blog.advertiseinfayetteville.com/topic/small-business-marketing), [advertise on radio](https://blog.advertiseinfayetteville.com/topic/advertise-on-radio), [small business advertising](https://blog.advertiseinfayetteville.com/topic/small-business-advertising), [advertise on fayetteville radio](https://blog.advertiseinfayetteville.com/topic/advertise-on-fayetteville-radio), [advertise to women](https://blog.advertiseinfayetteville.com/topic/advertise-to-women) [All posts](https://blog.advertiseinfayetteville.com/all) ### Receive Great Advertising Advice Direct To Your Inbox... [![New call-to-action](https://no-cache.hubspot.com/cta/default/5176681/3c888eb8-7127-4177-82d0-138699cdf8f5.png)](https://cta-redirect.hubspot.com/cta/redirect/5176681/3c888eb8-7127-4177-82d0-138699cdf8f5) ### Advertising Advice ### Follow Us This is a search field with an auto-suggest feature attached. - There are no suggestions because the search field is empty.