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Real Estate Advertising in Fayetteville: Starter Home Sales Thriving

Jun 26, 2020 10:01:58 AM / by Larry Julius

From Raeford to Vander (and every point in between), Fayetteville area real estate agents see a robust, post-pandemic market shaping up. Home sales are being driven by record low-interest rates.

The average rate for a 30-year fixed rate in June is 3.17%, according to Freddie Mac. This is down from 3.99% June of last year. That difference could save a North Carolina home buyer close to $30,000 over the term of a loan.

Data from the Federal Reserve indicates that one of the fast-growing segments of the current real estate market is starter homes. Sales in May for these modest price houses have risen above pre-COVID-19 levels and have hit a three year high.

Feuling the starter home market is demand from millennials. This generation now comprises 37% of all home buyers, says the National Association of Realtors Research Group.

To claim a large share of the market for starter homes, local real estate agents will need to advertise to attract these buyers.  By almost any metric, advertising on Fayetteville radio is the best way to reach millennials planning to buy a house, condo, or co-op over the next year.

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Topics small business, small business owner, best way to advertise, radio advertising, real estate, home buyers, mortgages, mortgage rates, home sellers, advertising on radio, real estate agent

Advertising In Fayetteville: Time For Local Jewelry Stores To Shine

Jun 13, 2020 9:42:59 AM / by Larry Julius

Despite the pandemic, Fayetteville area consumers are expected to spend $22 million on fine jewelry this year. Based on projections from IBISWorld, here's what will be purchased:

  • $9 million worth of diamonds
  • $3 million worth of watches
  • $2 million worth of gold
  • $2 million worth of pearls and gemstones
  • $4 million in other goods and services

North Carolina business owners will now have an easier time capturing a bigger share of jewelry expenditures as a monster competitive force disappears.

This week, Signet, the largest jewelry retailer in the country, announced that by December, it would be closing over 380 stores.  Signet's brands familiar to local consumers include Kay, Jared, Zales, and Piercing Pagoda.

To successfully compete for the void created by fewer Signet stores, local retailers will need to advertise, especially between now and the end of the year. This is when 63% of all fine-jewelry sales traditionally occur.

By any metric, the best way to reach local jewelry buyers is by advertising on Fayetteville radio.

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Topics Retailer, roi, return on investment, retail, best way to advertise, bridal, bridal market, wedding, consumer spending, radio advertising, retail sales, retail stores, retail traffic, retail store traffic, jewelry stores, advertising on radio

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