Local business owners have been advertising on Fayetteville, North Carolina radio since WFNC first signed-on in 1939. But, back then, there were only two options for reaching a mass audience: newspapers and radio.
Today, though, advertisers have an over-abundance of marketing options both over-the-air and online. But every week, according to Nielsen, 301,668 adults listen to a Fayetteville radio station, giving the 101-year-old medium, by far, the biggest reach amongst local consumers.
A new report released last week by Nielsen underscores AM/FM radio's durable reach among all media.