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Advertising in Fayetteville: Proof Positive Radio Commercials Work

Jan 28, 2019 7:01:00 AM / by Larry Julius

Carolyn Barbour who, along with her husband Tommy, own Budget Rooter, a successful plumbing company. They have been advertising on Fayetteville radio consistently for the past 11 years.

At a recent pluming convention, an industry consultant suggested to the Barbours that radio advertising might not be the most effective way to advertise. “No, no, no,” Ms. Barbour told him. “For us, radio is tried and true.  When people in Fayetteville have an urgent plumbing problem, because of our radio advertising, we are the only name they know.” 

A recent study conducted by MARU/Vision Critical, an international consumer research company, proves Ms. Barbour's point that advertising on Fayetteville radio generates sales.

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Topics branding, awareness

Advertising In Fayetteville: Attorney Uses Radio To Build Client List

Dec 31, 2018 7:42:21 AM / by Larry Julius

During the past year, more than 21,000 people in the Fayetteville area sought the help of an attorney for personal reasons such as real estate transactions; bankruptcies; criminal defense; traffic offenses; personal injury; divorce; wills; and civil matters. This has produced legal fees exceeding $77-million dollars.

With almost 24,000 other lawyers in North Carolina competing for a share of this revenue, how can a new attorney hope to hang a shingle and make a living? Nicole Cotton of The Cotton Law Firm built her law practice over the last 8 years in the same way many other successful Cumberland County small business owners started out: advertising on Fayetteville radio.

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Topics legal, lawyers, branding

Advertising On Fayetteville Radio Builds Brand For Local Business

Dec 31, 2018 7:00:13 AM / by Larry Julius

Every Fayetteville small business has a brand. "Your company's brand," says Jeff Bezos, CEO of Amazon, "is what your customers say about you when you are no longer in the room."

A few years ago, customers of the Crown Complex weren't saying good things. Advertising on Fayetteville radio helped remove the tarnish from the Crown's public's perception.

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Topics branding

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