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Consumers Stick With Fayetteville Radio Despite Pandemic

Mar 31, 2021 3:13:20 PM / by Larry Julius

In the 1930s, when WFNC-AM became the first radio station in Fayetteville, North Carolina, many considered the medium a fad.  Even a 1937, a hit song by George Gershwin, Our Love Is Here To Stay, proclaimed radio to be a "passing fancy and in time may go".

Fayetteville radio, however, has survived the advent of talking-movies, television, eight tracks, and cassettes in stereo.  More recently, radio has withstood a tsunami of digital options including, YouTube, SiriusXM, Pandora, and Spotify.

As the Coronavirus pandemic rolls over into a second year, Fayetteville radio has hung tough and not ceded its ground despite listener's shifting lifestyles.  This is crucial news for local small business owners who depend on local stations to market their goods and services.

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Topics reach, roi, return on investment, Radio Listener Profile, best way to advertise, in-car audio, in-car listening, coronavirus, corona, covid 19, advertising reach, pandemic, radio listening, listening location, time spent listening, commuting

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