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Advertising On Fayetteville Radio Is Back In The Driver's Seat

Oct 28, 2020 11:47:55 AM / by Larry Julius

There are more than 267,000 car radios in the Fayetteville area. On March 30, though, many of these devices became quarantined along with their owners. That was the day when the Governor of North Carolina shut down the state to slow the spread of COVID-19.

According to the Apple Mobility Index, the Governor's public-safety order caused traffic on Fayetteville roadways to plummet to 55% of pre-pandemic levels.

By the beginning of July, however,  the AMI indicates that traffic in Fayetteville began to exceed pre-Covid levels. The surge in mobility is due, in part, to work-from-home, furloughed, and laid-off employees returning to their workplaces.

According to Nielsen, during the week of April 30, only 39% of adults with jobs were working outside-the-home.  During the week of October 1, though, that number had expanded to 61%.

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Topics small business, point of purchase, small business owner, fayetteville consumers, fayetteville small business owners, effective radio commercial, effective radio advertising, in-car audio, in-car listening, consumer spending, effective advertising, small business marketing, vehicle traffic, small business advertising, radio listening, consumer confidence, share of ear, mobility

What Is The Best Way To Reach Fayetteville's 350,000 Consumers?

Aug 17, 2020 1:19:18 PM / by Larry Julius

Despite all of the media options available for small business owners to market their goods and services, advertising on Fayetteville radio is still the best way to reach local consumers.

Adult consumers are spending 741 minutes per day consuming electronic media, according to a new study by Nielsen.  This is 7.8% more time than they spent last year and 11.2% more than in 2018.

The typical daily media diet consists of radio, live TV, time-shifted TV, DVD/Blue-ray devices, game consoles, internet-connected devices, as well as internet via computers, smartphone apps, and tablet apps.

According to Nielsen, despite all of these media options, local radio reaches the most consumers every week.

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Topics Retailer, reach, roi, return on investment, retail, small business, radio effectiveness, small business owner, fayetteville small business owners, best way to advertise, effective radio commercial, radio commercials, effective radio advertising, radio advertising, effective advertising, reach & frequency, retail sales, retail stores, small business marketing, retail traffic, advertise on radio, retail store traffic, advertising reach

What Fayetteville Consumers Need To Know Now About Your Small Business

Aug 12, 2020 9:33:50 AM / by Larry Julius

There is good news for Fayetteville retailers and restaurants.

As a result of the pandemic, one-third of consumers indicate they will pay a premium for local brands and products, according to a recent study by Ernst & Young

However, before consumers will buy from a local business in Raeford, Lumberton, Spring Lake, or any town in-between, they must know they can do so without risking their health.

Advertising is the only practical way to let Fayetteville area shoppers and diners know about the precautions and practices your small business has taken to reduce potential health threats.

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Topics Retailer, retail, small business, radio effectiveness, small business owner, fayetteville small business owners, best way to advertise, effective radio commercial, effective radio advertising, restaurant advertising, effective advertising, restaurant marketing, retail sales, retail stores, restaurants, small business marketing, retail traffic, retail store traffic, small business advertising

Fayetteville Business Advice: Top 10 Advertising Articles Of 2019

Dec 6, 2019 6:01:11 PM / by Larry Julius

Small business owners in the Fayetteville area must advertise to claim a fair share of the $8.5 billion retail economy.

“Think you have a great product?” asks the U.S. Small Business Administration. “Unfortunately, no one’s going to know about it unless you advertise.”  The SBA goes on to say, “Advertising, if done correctly, can do wonders for your sales, and you know what that means: more revenue and more success for your business."

During 2019, many Fayetteville small business owners sought advertising guidance on the advice pages of www.AdvertiseInFayetteville.com. Below are the top ten most-read articles from the past 12 months.

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Topics Advice, Pandora, Spotify, small business, small business owner, best way to advertise, facebook, newspaper advertising, social media advertising, radio advertising, television advertising, effective advertising

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