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Advertise In Fayetteville: Media Reach By Demographic

Sep 4, 2019 9:14:00 AM / by Larry Julius

Advertising is critical to the success of every Fayetteville small business owner.  One of the most powerful elements of any advertising campaign is how many people it reaches.

Nielsen, the world's largest consumer insights company, found that advertising reach has a more significant effect on sales than branding, recency, and context.

There are many ways a local business owner can advertise. This includes traditional media like Fayetteville radio, local TV, and newspaper. It also includes online advertising options such as Facebook, Instagram, and Pandora.

They type of customer an individual business needs to reach depends on the goods and services the company sells. For instance, a daycare operator might want to reach households with young children. On the other hand, a real estate agent could be looking for consumers in the market to purchase a new home.

The charts below reveal how the different advertising options available to Fayetteville business compare in terms of the ability to reach customers with specific characteristics. This includes age, income, education, employment status, political affiliation, number of children, ethnicity, and planned purchases.

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Topics television, sales lift, advertise in fayetteville, fayetteville consumers, fayetteville television, fayetteville small business owners, best way to advertise, facebook, instagram, advertise on social media, newspaper advertising, fayetteville observer, political advertising, online advertising

Is Fayetteville Radio Still Relevant To Local Consumers?

Jul 23, 2019 6:51:00 AM / by Larry Julius

This year marks 80 years since WFNC became the first radio station in Fayetteville.  From that time, small business owners in Cumberland and Robeson Counties have depended on radio advertising to market their goods and services.

So, it is a fair question for a 21st-century business owner to ask: Is Fayetteville radio is still relevant in the life of North Carolina consumers?

"You wouldn’t know it from all the media coverage focused on streaming video and streaming music," said media expert Doug Schoen in Forbes Magazine, "but recent Nielsen data shows radio actually has the most reach among American media consumers." 

Last week, for instance, significantly more local consumers tuned-in to a Fayetteville radio station than watched local TV, read a local newspaper, or logged-on to a streaming audio site like Pandora and Spotify.

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Topics advertise in fayetteville, fayetteville radio stations, fayetteville consumers, fayetteville television, fayetteville small business owners, teenagers, teens, best way to advertise, business owners, advertising in fayetteville, internet advetising, digital advertising

Small Business Owners Recruit Blue Collar Workers on Fayetteville Radio Stations

Jul 2, 2019 3:37:00 PM / by Larry Julius

Forty percent of contractors reported that they turned down jobs this year because they don't employ enough skilled blue-collar workers. In North Carolina, there are twice as many job openings for truck drivers as there are qualified candidates.

Overall, half of all local employers say they are having difficulty hiring enough blue-collar employees to fulfill the increasing demand from customers.

According to the North Carolina Works Commission, a significant reason why the recruitment efforts of many companies are failing is that they still depend on strategies from a time when qualified candidates were plentiful.

These failing strategies include posting on job boards like Monster and Indeed; publishing employment ads in local newspapers; and pleading on social media pages. Some small business owners are still depending on help-wanted signs.

What many business owners have discovered is that the best way to recruit blue-collar workers is by advertising on Fayetteville radio stations.

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Topics recruitment advertising, small business, help wanted, small business owner, advertise in fayetteville, fayetteville radio stations, fayetteville television, fayetteville TV, fayetteville small business owners, best way to advertise, business owners, radio commercials, advertising in fayetteville, effective radio advertising

What Is The Best Way To Advertise To Mothers In Fayetteville?

Jun 28, 2019 3:15:00 PM / by Larry Julius

Advertising on Fayetteville radio stations is the best way for North Carolina small business owners to reach the lucrative, local mother market.  Here's why.

Fayetteville consumers will spend $7.1 billion over the next 12 months. Forbes magazine reports that it is moms who control 85% of all household purchases. In Cumberland and Robeson Counties there are more than 87,000 women with children under the age of 17 at home.

Fayetteville small business owners need to pay special attention to these mothers and their wallets.

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Topics reach, small business, Research, small business owner, advertise in fayetteville, fayetteville radio stations, fayetteville consumers, fayetteville television, fayetteville TV, fayetteville small business owners, best way to advertise, business owners, radio commercials, Working Mothers, advertising in fayetteville, effective radio advertising

Advertising On Fayetteville Radio Is More Effective Than TV

Jun 17, 2019 7:28:00 AM / by Larry Julius

There are two reasons why advertising on Fayetteville radio station is more effective than advertising on TV.

The first reason is reach.  In a study conducted by Nielsen, the number of consumers who are exposed to a commercial contributes profoundly to the number of sales it will create.  This is discussed in depth in the free eBook, "Seven Steps For Advertising Successfully In Fayetteville."

In Fayetteville, among all media, radio offers local advertisers the biggest reach.

The second reason why radio advertising is so powerful has been revealed in a new study Mindshare, an advertising agency that buys media for some of the most successful companies in the world including General Mills, Nestlé, Domino's, IBM, Rolex, and John Deere.

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Topics reach, radio advertising works, storytelling, television, TV, facts, Total Audience, radio effectiveness, sales lift, small business owner, advertise in fayetteville, fayetteville radio stations, fayetteville consumers, fayetteville television, fayetteville TV, fayetteville small business owners, best way to advertise

Who Still Watches TV In Fayetteville? Small Business Owners Ask.

May 17, 2019 7:40:00 AM / by Larry Julius

Everybody in Fayetteville used to watch TV, commercials and all. But, as media options proliferate, viewers are fleeing. This is not good news at all for television advertisers.

Last week for instance, according to Nielsen, only 74% of Fayetteville consumers watched broadcast television. To put this in perspective, 93% tuned-in to their favorite radio local radio stations.

Compared to two years ago, according to Nielsen, the C3 rating for CBS, NBC, ABC, and Fox have plummeted by 27%, especially among 18-49 viewers.

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Topics new customers, commercial, radio advertising works, television, facts, Radio Listener Profile, radio effectiveness, small business owner, advertise in fayetteville, fayetteville radio stations, fayetteville consumers, fayetteville television, fayetteville TV

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