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Heritage Fayetteville Stores Find New Customers With Radio Advertising

Dec 31, 2018 2:43:24 PM / by Larry Julius

Over the past year, according to Nielsen, 113,481 consumers in Cumberland and Robeson Counties in North Carolina purchased furniture and mattresses. Nearly 90% of these buyers tune-in to a Fayetteville radio station every week. This is substantially more furniture buyers than watch area TV stations or picked up a newspaper.

It only makes sense, then, that Fayetteville small business owners who operate furniture and mattress stores would find success advertising on local radio. Kimbrell's, a heritage North Carolina, retailer has recently learned this first-hand.

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Topics funiture, new customers

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