Last year, local consumers spent close to $17 million for new mattresses. A recent survey conducted by Piper Jaffray indicates that many retailers believe that the category will become even stronger during the last four months of this year.
The reason for the owners' sleep loss is that many customers are bypassing local stores and buying their mattresses on the internet. According to Statista, 37% of buyers are now purchasing from one-of-175 direct-to-consumer sites like Casper or from online retailers like Amazon.
To keep customers shopping local requires advertising.