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How To Bring Employees Back To Your Fayetteville Small Business

May 9, 2020 6:54:48 AM / by Larry Julius

In January, Fayetteville small business owners were in a panic. The unemployment rate was at a record low 4.8%, and there were not enough workers to fill their open jobs. 

As of today, though, North Carolina is reporting that at least one-in-five of the state's workforce have lost their jobs for Coronavirus related reasons. Yet, many small business owners are still struggling to find employees.

According to The Wall Street Journal, "For some workers, unemployment benefits are now paying more than their old jobs did. For others, safety concerns or a lack of child care, as most schools and day-care centers remain closed, are making them hesitant to go back."

“That’s going to get in the way of any real recovery,” Douglas Holtz-Eakin, president of American Action Forum and former director of the Congressional Budget Office, told WSJ.

The struggle to hire employees creates an additional threat for those Fayetteville small business owners who received loans under the SBA's Paycheck Protection Program.  

To qualify for the loan forgiveness provision of the PPP, business owners must restore its workforce to pre-Coronavirus levels. This must be accomplished within eight weeks of receiving the monies.

So, just like in January, local small business owners are under pressure to fill open jobs. Advertising on Fayetteville radio is a potent way to attract and hire the needed employees.

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Topics recruitment advertising, small business, help wanted, small business owner, best way to advertise, online advertising, radio advertising, employment advertising, white collar, blue collar, online job boards, job boards

Best Way To Recruit and Hire White-Collar Employees In Fayetteville

Jul 19, 2019 4:06:38 PM / by Larry Julius

If you were one of the 288,946 adults who tuned-in to a Fayetteville radio station last week, it is likely you heard a commercial for Indeed.  That's because, last week, Indeed, the world's largest online job site was also radio's biggest advertiser.

The reason Indeed invested so heavily in radio advertising is that they have far more job openings posted on their than site than there are job-hunters to fill them. 

This is not unlike the predicament of Fayetteville small business owners who are also having difficulty finding and hiring qualified candidates.

What Indeed has figured out is that there are not enough unemployed people or disgruntled workers looking for jobs, especially among those in white-collar professions. So, the company is looking to attract what human resource experts call the 'passive job seekers'.

It turns out that advertising on Fayetteville radio is also  the best way for any business owner to recruit, hire, and retain those passive, white-collar job seekers.

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Topics recruitment advertising, radio advertising works, small business, help wanted, small business owner, advertise in fayetteville, fayetteville radio stations, fayetteville small business owners, best way to advertise, effective radio commercial, business owners, radio commercials, advertising in fayetteville, effective radio advertising

Small Business Owners Recruit Blue Collar Workers on Fayetteville Radio Stations

Jul 2, 2019 3:37:00 PM / by Larry Julius

Forty percent of contractors reported that they turned down jobs this year because they don't employ enough skilled blue-collar workers. In North Carolina, there are twice as many job openings for truck drivers as there are qualified candidates.

Overall, half of all local employers say they are having difficulty hiring enough blue-collar employees to fulfill the increasing demand from customers.

According to the North Carolina Works Commission, a significant reason why the recruitment efforts of many companies are failing is that they still depend on strategies from a time when qualified candidates were plentiful.

These failing strategies include posting on job boards like Monster and Indeed; publishing employment ads in local newspapers; and pleading on social media pages. Some small business owners are still depending on help-wanted signs.

What many business owners have discovered is that the best way to recruit blue-collar workers is by advertising on Fayetteville radio stations.

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Topics recruitment advertising, small business, help wanted, small business owner, advertise in fayetteville, fayetteville radio stations, fayetteville television, fayetteville TV, fayetteville small business owners, best way to advertise, business owners, radio commercials, advertising in fayetteville, effective radio advertising

Steal This Employee: Recruitment Advertising On Fayetteville Radio

Apr 8, 2019 3:07:00 PM / by Larry Julius

Ahhhh. The good ol' days!

Remember when you had a job opening at your Fayetteville small business, and you would put a help-wanted sign in the window? Then, in a matter of days, qualified candidates would present themselves.

Well, those days ended 100 months ago when a raging employment boom seemed to suck up every available worker. Now, there are more jobs openings than interested candidates.

What's a small business to do? The shortage of workers is hampering growth and challenging the survival of some companies.  Recruitment advertising on Fayetteville radio can successfully fill your open jobs.

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Topics recruitment advertising, help wanted

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