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Advertising: How Fayetteville Radio Stacks Up Against The Internet

Jul 9, 2019 2:52:16 PM / by Larry Julius

Here's a quiz for Fayetteville small business owners:

Which of these online sites reach more adults each month than traditional AM/FM radio: Google? Netflix? ESPN? YouTube? Twitter Facebook?

The answer may be a surprise. Radio reaches more adult consumers every month than all websites and apps.  This is critical information for Fayetteville business owners to know so as to be able to choose the best way to advertise their goods and services.

The number one media characteristic that contributes to the success of an advertising campaign is reach. This is a measure of how many different people are exposed to an advertiser's message.

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Topics Advertiser Success, reach, Advice, Radio Listener Profile, internet traffic, small business owner, advertise in fayetteville, fayetteville radio stations, fayetteville small business owners, best way to advertise, business owners, radio commercials, advertising in fayetteville, effective radio advertising, internet advertising, digital advertising

Should I Use A Phone Number In My Commercials on Fayetteville Radio?

Jun 13, 2019 3:56:00 PM / by Larry Julius

When a small business owner buys a 60-second commercial on a Fayetteville radio station, she is limited to about 160 words to persuade listeners to become customers.  To be successful, then, each word needs to be carefully selected to fulfill the desired marketing objective

A telephone number comprises seven words. Ten if the area code is included.  If the number is repeated three times during the commercial, then it will consume 21-30 words or up to 18% of the total.

So, should a Fayetteville business owner sacrifice a significant portion of a radio commercial to insert a phone number? Except for certain circumstances, described below, the answer is no. 

Here are the facts.

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Topics Advertiser Success, commercial, radio advertising works, Advice, small business, Research, copywriting, radio effectiveness, internet traffic, small business owner, advertise in fayetteville, fayetteville radio stations, fayetteville consumers, fayetteville small business owners, best way to advertise

Fayetteville Small Business Owners Get The Last Word on The Radio

Apr 29, 2019 3:15:00 PM / by Larry Julius

When a Fayetteville small business owner advertises on a local radio station, the first words determine if consumers will pay attention. The article "Be Heard: The #1 Job of Commercials on Fayetteville Radio" discusses this topic in-depth.

When it comes time to buy, however, getting in the final word can be equally important.  Advertising on Fayetteville radio is often the last voice a customer hears before making a purchase in-store or online.

Being the last voice serves as a potent reminder to consumers that a business or product exists.  Especially since our brains make things very easy to forget. Science says it's so.

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Topics Retailer, retail, store traffic, internet traffic, point of purchase

Do Consumers Pay Attention To Commercials On Fayetteville Radio?

Apr 23, 2019 3:33:00 PM / by Larry Julius

Just about every adult in Fayetteville spent, on average, 15 hours last week listening to the radio.  As a matter of fact, more people tuned-in to their favorite Fayetteville radio station than watched TV; read a newspaper, or logged-on to Pandora and Spotify."Sure," a Fayetteville small business owner said to me. "People are still tuning-in to local radio stations, but do they switch stations when my commercial comes on?"

Not to worry. Unlike TV, which makes avoiding commercials a breeze, there is no ad-skipping technology for radio.  As a result, a study by Nielsen reveals that 93% of radio listeners stick around for the ads.

This raises the question: Consumers are not button-pushing during radio commercials, but are they paying attention to the content of the advertising? Research says YES.

Radio advertising is converting listeners to customers. Here is the proof.

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Topics sales lift, store traffic, internet traffic

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