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Pro Tips For Small Business: Advertising on Fayetteville Radio

Jun 21, 2019 9:28:45 AM / by Larry Julius

What small business owners say in their commercials on Fayetteville radio stations and how they say it are the most important factors for turning listeners into customers.  

A study by Nielsen indicates that the creative elements of a commercial are responsible for 47% of an advertiser's sales result. 

Creative, it turns out, has a more significant effect on sales for Fayetteville small business owners than does reach, targeting, or branding elements. 

Producing and judging effective creative, though, can be a challenge for a North Carolina business owner. So, here is some advice from an award winning, advertising professional.

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Topics Lawyer, radio advertising works, small business, copywriting, radio effectiveness, small business owner, advertise in fayetteville, fayetteville radio stations, fayetteville consumers, fayetteville small business owners, best way to advertise, effective radio commercial

Verdict: Fayetteville Radio Stations Drive Clients to Local Lawyers

Mar 27, 2019 12:43:13 PM / by Larry Julius

Over the next 12 months, 21,000 people in Fayetteville will seek the help of a local attorney.  These clients will generate more than $77,000,000 in legal fees for services including real estate transactions, bankruptcies, criminal defense, traffic offenses, personal injury, divorce, estate planning, and civil matters.

There are 24,000 lawyers to choose from in North Carolina. So, what can a local attorney do to compete for a share of this mammoth pool of billable hours? He or she can do what hundreds of other successful small business owners do: advertise on Fayetteville radio.

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Topics Lawyer, Website Traffic, Attorney, attribution

Meet 5 Successful Business Owners Who Advertise On Fayetteville Radio

Dec 28, 2018 3:30:35 PM / by Larry Julius

The invention of the radio commercial came at 5pm August 28, 1922. The Queensboro Corporation, a small business in New York City, purchased time on radio station WEAF for $50 to advertise its apartment complex development in Jackson Heights, Queens.

Radio advertising came to Fayetteville, North Carolina in 1939 when Wall Christian Ewing and Harry Layman put WFNC on the air. Ever since then, Cumberland and Robeson County small business owners have depended on radio advertising to market their goods and service.

Is radio advertising effective in the 21st Century? Meet five North Carolina small business owners who say yes.

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Topics Advertiser Success, Plumbing Company, Retailer, Lawyer

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