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5 Key Advertising Stats Fayetteville Small Business Owners Should Know

Feb 23, 2021 8:46:51 AM / by Larry Julius

Since 1921, advertising on Fayetteville, radio has helped North Carolina small business owners survive and thrive during times of peril. This includes world wars, natural disasters, depressions, and recessions.

Even during a pandemic, by almost every key marketing metric, radio advertising remains the best way for a Fayetteville business to market its goods and services.

To prove the point, here are five statistics that vividly demonstrate the value of advertising on Fayetteville radio.

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Topics Retailer, reach, roi, return on investment, retail, Website Traffic, best way to advertise, radio commercials, in-car audio, in-car listening, retail sales, retail stores, web traffic, website visitors, retail traffic, retail store traffic, listening location, advertise on fayetteville radio, online shopping

Fayetteville Radio: Which Stations Do Local Consumers Prefer?

Jan 26, 2021 12:25:16 PM / by Larry Julius

There are 24 radio stations serving Fayetteville, North Carolina. Each provides a unique format of news, sports, music, entertainment, and inspiration. Some stations broadcast in English. Others serve Spanish speakers. Some stations cater to millennials. Others appeal to Baby Boomers.  No doubt, there is a local radio station that fulfills the preferences of every listener.

Each week, according to Nielsen, 332,122 adults tune-in to their favorite Fayetteville radio stations. This is more people than watch local TV, cable, or streaming channels. This is more than use Facebook and Instagram. This is more than read newspapers or connect to Pandora and Spotify. 

Despite the abundance of Fayetteville radio stations to choose between, Nielsen reports that, on average, adult consumers only listen to 2.2 each week.  So, which stations do local consumers choose?

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Topics Streaming Audio, Radio Listener Profile, radio commercials, in-car audio, in-car listening, radio advertising, smart speakers, radio listening, listening location, radio formats

How Has Working From Home Affected Advertising On Fayetteville Radio?

Aug 24, 2020 6:45:00 AM / by Larry Julius

Before COVID-19, most listening to Fayetteville radio happened outside the home. Consumers were tuning-in to their favorite stations from the car on the way to their job. Then, they tuned-in when they arrived at work. They listened again during the commute back home.

Nielsen recently surveyed consumers who worked from home before and during the novel coronavirus outbreak. The results show, as of June, 66% of respondents now work from home full-time as a consequence of the pandemic.

As consumers are compelled to work from their houses and curtail their commutes, the share of at-home listening to Fayetteville radio has grown by 27%, according to Nielsen.

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Topics best way to advertise, effective radio advertising, radio advertising, coronavirus, corona, covid 19, advertise on radio, pandemic, radio listening, listening location, time spent listening, work from home

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