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What Marketers Need To Know About Advertising on Fayetteville Radio

Apr 24, 2023 2:28:08 PM / by Larry Julius

According to Nielsen, 877,056 adults tune in to their favorite Fayetteville, North Carolina, radio stations every week. This is significantly more consumers than are reached by all other advertising-supported media, including local TV, local cable, streaming video, social media, online audio, and local newspapers.

Fayetteville radio's unchallenged reach is why many local business owners depend on the medium to capture the largest possible share of the $24.8 billion dollars consumers are expected to spend at retail this year.

Other local small business owners, however, may be surprised to learn that by most marketing metrics, radio remains the best way to advertise in Fayetteville.

Here are four more facts about AM/FM radio that may surprise many local marketers.

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Topics television, fayetteville television, best way to advertise, effective radio advertising, in-car audio, in-car listening, how to advertise, radio advertising, television advertising, cable television, satellite television, local television, online radio advertising, am/fm radio

Advertising On Fayetteville Radio in 2022: Five Things to Know

Jul 20, 2022 3:45:14 PM / by Larry Julius

North Carolina business owners have depended on Fayetteville radio to market their goods and services since WFNC, the city's first radio station, went on air in 1939. Despite the advent of new media and technologies since then, advertising on local radio stations is still the best way for the area's 8,690 small business owners to create and maintain customers.

Here are five facts every business owner should know about advertising on Fayetteville radio in 2022.

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Topics small business, Radio Listener Profile, small business owner, fayetteville radio stations, fayetteville small business owners, best way to advertise, fayetteville radio, radio advertising, small business marketing, advertising on radio, small business advertising, radio history, radio formats, who listens to radio, car radio, radio recruitment advertising, online radio advertising, am/fm radio

Fayetteville Radio Is The #1 Advertising-Supported Medium

Jul 7, 2022 10:17:59 AM / by Larry Julius

Local business owners have been advertising on Fayetteville, North Carolina radio since WFNC first signed-on in 1939.  But, back then, there were only two options for reaching a mass audience: newspapers and radio.

Today, though, advertisers have an over-abundance of marketing options both over-the-air and online. But every week, according to Nielsen, 301,668 adults listen to a Fayetteville radio station, giving the 101-year-old medium, by far, the biggest reach amongst local consumers.

A new report released last week by Nielsen underscores AM/FM radio's durable reach among all media.

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Topics reach, Streaming Audio, Pandora, Spotify, Sirius/XM, media options, radio advertising, reach & frequency, advertise on radio, advertising reach, streaming media, advertising options, apple, amazon, online radio advertising

Advertise In Fayetteville: Online Listening Boosts Audience For AM/FM

Jun 30, 2022 1:09:20 PM / by Larry Julius

Despite an abundance of media options, Fayetteville, North Carolina radio reaches the most consumers every week. 

According to Nielsen, every week 301,668 adults tune in to their favorite Fayetteville stations. This is more than watch local TV stations, cable, or streaming video. It is more than browse social media. It is more than listen to streaming audio services or podcasts. It is more than read local newspapers.

Not all listening to Fayetteville radio happens on car radios, table-top radios, or boom boxes. Instead, local consumers also use their smartphones, computers, and tablets as a way to connect to their favorite local stations.

Neilsen finds that 22.9% of all consumers who listen to a Fayetteville radio station over the air will, at some point during the month, also connect to a local station via the internet. As a matter of fact, during a typical hour, Nielsen data suggests that 11.3% of a station's total audience is listening on a device other than a traditional receiver.

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Topics Streaming Audio, internet advetising, digital advertising, online advertising, radio advertising, streaming media, online radio advertising, am/fm radio

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