According to Nielsen, 877,056 adults tune in to their favorite Fayetteville, North Carolina, radio stations every week. This is significantly more consumers than are reached by all other advertising-supported media, including local TV, local cable, streaming video, social media, online audio, and local newspapers.
Fayetteville radio's unchallenged reach is why many local business owners depend on the medium to capture the largest possible share of the $24.8 billion dollars consumers are expected to spend at retail this year.
Other local small business owners, however, may be surprised to learn that by most marketing metrics, radio remains the best way to advertise in Fayetteville.
Here are four more facts about AM/FM radio that may surprise many local marketers.