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Now Open: Political Advertising Window on Fayetteville Radio

Sep 8, 2020 3:18:12 PM / by Larry Julius

On September 4, the political advertising window opened on Fayetteville radio and area TV stations.  This is a 60 day period leading up to a general election when broadcast stations licensed by the Federal Communication Commission are obligated to offer candidates for national office the opportunity to buy commercials at the lowest unit rate (LUR).

For example, if a high-frequency advertiser like McDonald's earns the lowest rates on a particular Fayetteville radio station during morning drive-time, then any candidate for federal office must, during the 60-day political window, be offered the same rate for morning drive time on that station, regardless of frequency.

If, however, the McDonald's rate is contingent on the radio station's ability to pre-empt commercials without notice, then qualified candidates must agree to identical terms to receive the same rate.

To facilitate the purchase of commercials on Fayetteville radio, stations will supply candidates with a political rate-card.  This card will show the LUR by time of day and by preemption parameters.

Here are other important facts about political advertising on Fayetteville radio.

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Topics issue advertising, political advertising, radio advertising, advertise on radio, advertising on radio, political rates, political rate card, lowest unit rate

Political Advertising On Fayetteville Radio Sways Voters

Jul 8, 2020 7:50:25 AM / by Larry Julius

There are more than 286,000 registered voters in the Fayetteville area. Here is the number by county:

  • Cumberland: 212,671
  • Robeson: 74,153

According to Nielsen, Fayetteville radio reaches significantly more of these registered voters than all other media, including local television pay-TV, newspaper, social media platforms, and streaming audio sites like Pandora or Spotify.

To be elected, however, requires candidates for every office to share their message with those who are not only registered but who are likely to vote.  Advertising on Fayetteville radio will reach, by far, the most voters who can be counted on to show up on election day.

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Topics best way to advertise, issue advertising, political advertising, radio advertising, advertise on radio, election advertising, political rates, political rate card, registered voters, likely voters, voters

Advertise In Fayetteville: Media Reach By Demographic

Sep 4, 2019 9:14:00 AM / by Larry Julius

Advertising is critical to the success of every Fayetteville small business owner.  One of the most powerful elements of any advertising campaign is how many people it reaches.

Nielsen, the world's largest consumer insights company, found that advertising reach has a more significant effect on sales than branding, recency, and context.

There are many ways a local business owner can advertise. This includes traditional media like Fayetteville radio, local TV, and newspaper. It also includes online advertising options such as Facebook, Instagram, and Pandora.

They type of customer an individual business needs to reach depends on the goods and services the company sells. For instance, a daycare operator might want to reach households with young children. On the other hand, a real estate agent could be looking for consumers in the market to purchase a new home.

The charts below reveal how the different advertising options available to Fayetteville business compare in terms of the ability to reach customers with specific characteristics. This includes age, income, education, employment status, political affiliation, number of children, ethnicity, and planned purchases.

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Topics television, sales lift, advertise in fayetteville, fayetteville consumers, fayetteville television, fayetteville small business owners, best way to advertise, facebook, instagram, advertise on social media, newspaper advertising, fayetteville observer, political advertising, online advertising

What Is The Best Way To Advertise To Fayetteville Voters?

Aug 28, 2019 7:01:00 AM / by Larry Julius

Every vote counts.  Many times the difference between winning an election and losing is a handful of ballots. This is true in races for almost every elected office, referendum, and issue on the national, statewide, and local level.

To win a modern election requires advertising. Successful advertising requires reach. In the Fayetteville area, the most potent way to reach voters is on local radio.

Last week, for instance, 92% of all registered voters in Cumberland and Robeson County tuned-in to a Fayetteville radio station.  This is significantly more than were reached by local TV, local newspaper, or the major social media site like Facebook and Instagram.

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Topics advertise in fayetteville, fayetteville radio stations, best way to advertise, advertising in fayetteville, issue advertising, political advertising

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