After years of robust growth, there are some signals that point to an impending economic downturn. It is a part of the American business cycle. There have actually been more recessions in the United States than presidents (47 vs. 45).
A recession is a period of declining economic performance across an entire economy, frequently measured as two consecutive quarters. In other words: it's a time when most Fayetteville small business owners sell fewer of their goods and services.
What a recession isn't is a time for Fayetteville business owners to stop advertising.
Henry Ford once said, "The man who stops advertising to save money is like the man who stops the clock to save time." There are many examples of companies that have proven this aphorism to be true.
Your breakfast cereal may be one example.