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Best Way To Recruit and Hire White-Collar Employees In Fayetteville

Jul 19, 2019 4:06:38 PM / by Larry Julius

If you were one of the 288,946 adults who tuned-in to a Fayetteville radio station last week, it is likely you heard a commercial for Indeed.  That's because, last week, Indeed, the world's largest online job site was also radio's biggest advertiser.

The reason Indeed invested so heavily in radio advertising is that they have far more job openings posted on their than site than there are job-hunters to fill them. 

This is not unlike the predicament of Fayetteville small business owners who are also having difficulty finding and hiring qualified candidates.

What Indeed has figured out is that there are not enough unemployed people or disgruntled workers looking for jobs, especially among those in white-collar professions. So, the company is looking to attract what human resource experts call the 'passive job seekers'.

It turns out that advertising on Fayetteville radio is also  the best way for any business owner to recruit, hire, and retain those passive, white-collar job seekers.

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Topics recruitment advertising, radio advertising works, small business, help wanted, small business owner, advertise in fayetteville, fayetteville radio stations, fayetteville small business owners, best way to advertise, effective radio commercial, business owners, radio commercials, advertising in fayetteville, effective radio advertising

Small Business Owners Recruit Blue Collar Workers on Fayetteville Radio Stations

Jul 2, 2019 3:37:00 PM / by Larry Julius

Forty percent of contractors reported that they turned down jobs this year because they don't employ enough skilled blue-collar workers. In North Carolina, there are twice as many job openings for truck drivers as there are qualified candidates.

Overall, half of all local employers say they are having difficulty hiring enough blue-collar employees to fulfill the increasing demand from customers.

According to the North Carolina Works Commission, a significant reason why the recruitment efforts of many companies are failing is that they still depend on strategies from a time when qualified candidates were plentiful.

These failing strategies include posting on job boards like Monster and Indeed; publishing employment ads in local newspapers; and pleading on social media pages. Some small business owners are still depending on help-wanted signs.

What many business owners have discovered is that the best way to recruit blue-collar workers is by advertising on Fayetteville radio stations.

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Topics recruitment advertising, small business, help wanted, small business owner, advertise in fayetteville, fayetteville radio stations, fayetteville television, fayetteville TV, fayetteville small business owners, best way to advertise, business owners, radio commercials, advertising in fayetteville, effective radio advertising

Steal This Employee: Recruitment Advertising On Fayetteville Radio

Apr 8, 2019 3:07:00 PM / by Larry Julius

Ahhhh. The good ol' days!

Remember when you had a job opening at your Fayetteville small business, and you would put a help-wanted sign in the window? Then, in a matter of days, qualified candidates would present themselves.

Well, those days ended 100 months ago when a raging employment boom seemed to suck up every available worker. Now, there are more jobs openings than interested candidates.

What's a small business to do? The shortage of workers is hampering growth and challenging the survival of some companies.  Recruitment advertising on Fayetteville radio can successfully fill your open jobs.

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Topics recruitment advertising, help wanted

Fill Open Jobs With Recruitment Advertising On Fayetteville Radio

Feb 19, 2019 7:44:00 AM / by Larry Julius

Yes.  You are seeing a lot more help wanted signs than ever around Fayetteville.  Small business owners need to find qualified employees to maintain and expand their companies. 

But, as the old saying goes, "good help is hard to find."  Unless, of course, you know where to look (spoiler alert: advertising on Fayetteville radio will be the hero of this story).

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Topics recruitment advertising

Find Qualified Job Candidates By Advertising On Fayetteville Radio

Dec 31, 2018 4:23:22 PM / by Larry Julius

One of the biggest challenges faced by Fayetteville small business owners is how to find qualified candidates to fill open jobs. When a local company doesn’t have enough employees, its ability to achieve revenue and profit goals is severely challenged. 

Local small business owners have discovered that recruitment advertising on local radio can be amazingly effective in finding new hires.

The North Carolina Works Commission reports half of all business owners are struggling to fill open jobs. With the unemployment rate in the Fayetteville area at a 10-year low, it seems everybody who wants a job has a job.

The Commission also reports that local business owners are still using recruitment strategies from a time when candidates were plentiful. This includes recruitment ads on job boards like Monster or Indeed; newspaper classified advertising; social media postings; and help wanted signs. But the fact that jobs remain open indicates the old ways are no longer effective.

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Topics recruitment advertising

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