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Coronavirus: Advertising In Fayetteville For Small Business Survival

Mar 25, 2020 10:01:00 AM / by Larry Julius

Fayetteville small business owners are fighting the coronavirus battles on multiple fronts.  Their first objective is to keep their families and employees safe. Then, of course, there are the concerns of keeping their businesses healthy enough to survive current disruptions.

The business literature has an abundance of case studies showing how survival is often connected to a thoughtful communications and marketing strategy during challenging times.  

Business owners need to let North Carolina consumers know if they are still open. If their hours have changed. Or if they are providing alternative shopping methods (e.g., delivery, curbside pick-up).

Most importantly, it is imperative consumers know that a business will still be there for them when the crisis is over.

For those owners who are depending on communication to preserve their business, the best option may be to advertise on Fayetteville radio.

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Topics roi, return on investment, Streaming Audio, retail, small business, small business owner, best way to advertise, newspaper advertising, social media advertising, radio advertising, television advertising, retail stores, facebook advertising, coronavirus, corona, restaurants, covid 19

Keep Your Fayetteville Small Business Healthy During The Corona Crisis

Mar 16, 2020 4:29:39 PM / by Larry Julius & Bob McCurdy

The top concern of every Fayetteville small business owner is the health and safety of their families and employees.  Local information and breaking news regarding the Coronavirus is available by clicking here.

Of course, a secondary concern is tending to the health of their business amid an overabundance of social and financial disruptions. 

There is one prescription that helped many Fayetteville area businesses survive the Great Depression of 1929, the economic crash of 2009, and every recession in between.  The Rx for keeping a business healthy during chaotic times is to continue advertising.

The best example of how advertising can fend off tough times was shared by The New Yorker magazine financial columnist James Surowiecki.

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Topics retail, small business, small business owner, best way to advertise, restaurant advertising, recession, radio advertising, retail sales, retail stores, coronavirus, corona, restaurants

Does Social Media Work For Fayetteville Retailers?

Mar 13, 2020 5:52:05 PM / by Larry Julius

Fayetteville retailers spend a considerable amount of time and money marketing their small businesses on social media.  Is this effort paying off?

Each month, according to Nielsen, 219,000 Fayetteville adults use Facebook, Instagram, or Twitter. This equates to 62.9% of consumers.  This reach is rather anemic compared to local radio and TV, which attracts considerably more users in a single week than these social media platforms do over 30 days.

Among local millennials, the monthly reach of Facebook, Instagram, and Twitter is eclipsed by the weekly reach of Fayetteville radio.

The number of consumers reached by an advertising campaign, according to Nielsen, is the media consideration that has the most significant effect on increasing sales. 

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Topics Retailer, reach, retail, small business, small business owner, best way to advertise, facebook, twitter, instagram, social media advertising, radio advertising, retail sales, retail stores, engagement, facebook advertising

Small Business Advertising In Fayetteville: Target The Spenders

Mar 4, 2020 8:02:00 AM / by Larry Julius

Fayetteville consumers spent more than $8.5 billion with retailers last year. The National Retail Federation forecasts 4.1% more will be spent this year.

Who are the shoppers that will be spending all this money?

According to Nielsen, 37.3% of retail dollars are spent by Fayetteville area consumers over the age of 50. This may surprise many small business owners because older consumers comprise only 29% of the area's adult population.

These older consumers account for the largest share of spending in almost every retail category. This includes furniture, cars, pet supplies, fast food, and electronics.

To earn a share of these massive dollars spent by these older consumers requires Fayetteville small business owners to advertise.

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Topics retail, small business, store traffic, small business owner, best way to advertise, newspaper advertising, consumer spending, baby boomers, social media advertising, radio advertising, television advertising, retail sales, retail stores

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