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How Fayetteville Consumers Spend Their Money

Oct 11, 2019 7:27:00 AM / by Larry Julius

Fayetteville area consumers are expected to spend $8.5 billion at retail this year, according to Nielsen. This means that every household, on average, will be spending $48,564.

To capture a larger share of these dollars, small business owners in Clark and Robeson counties need to know the answer to two questions.

The first question is, where is this enormous amount of cash being spent?  The list below details the answer.

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Topics Retailer, reach, retail, store traffic, small business owner, advertise in fayetteville, fayetteville radio stations, best way to advertise, consumer spending

Fayetteville Retailers Expect Significant Holiday Sales Growth in 2019

Oct 9, 2019 2:55:00 PM / by Larry Julius

Fayetteville area consumers are expected to spend $999 million on this year's holiday shopping, based on predictions by The National Retail Federation.  This would be a 4% increase over last year.

Deloitte, one of the world's top four accounting firms, forecasts similar growth.

"The projected holiday season growth is, in part, due to the current health of the labor market,” said Daniel Bachman, Deloitte's U.S. economic forecaster. “Near record-low unemployment rates, coupled with continued monthly job creation, may encourage people to spend more during the holiday season. The economy is still growing, albeit at a slower rate. Additionally, we continue to see consumer confidence elevated, which also helps boost holiday spending."

For most local retailers, holiday spending brings in about 20% of annual sales But, long gone are the days when the bulk of this shopping occurred between Black Friday and Christmas.

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Topics Retailer, retail, small business owner, advertise in fayetteville, fayetteville radio stations, best way to advertise, holiday shopping, christmas shopping

Fayetteville Mattress Stores: The Best Way To Advertise

Sep 16, 2019 2:40:00 PM / by Larry Julius

Small business owners who sell mattresses in the Fayetteville area might be losing sleep.

Last year, local consumers spent close to $17 million for new mattresses.  A recent survey conducted by Piper Jaffray indicates that many retailers believe  that the category will become even stronger during the last four months of this year.

The reason for the owners' sleep loss is that many customers are bypassing local stores and buying their mattresses on the internet. According to Statista, 37% of buyers are now purchasing from one-of-175 direct-to-consumer sites like Casper or from online retailers like Amazon. 

To keep customers shopping local requires advertising.

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Topics Retailer, television, retail, store traffic, advertise in fayetteville, fayetteville radio stations, best way to advertise, newspaper advertising, mattress, furniture

Fayetteville Small Business Owners Get The Last Word on The Radio

Apr 29, 2019 3:15:00 PM / by Larry Julius

When a Fayetteville small business owner advertises on a local radio station, the first words determine if consumers will pay attention. The article "Be Heard: The #1 Job of Commercials on Fayetteville Radio" discusses this topic in-depth.

When it comes time to buy, however, getting in the final word can be equally important.  Advertising on Fayetteville radio is often the last voice a customer hears before making a purchase in-store or online.

Being the last voice serves as a potent reminder to consumers that a business or product exists.  Especially since our brains make things very easy to forget. Science says it's so.

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Topics Retailer, retail, store traffic, internet traffic, point of purchase

Fayetteville Tire Dealer Drives Sales With Payday Ads on Local Radio

Dec 31, 2018 11:02:27 AM / by Larry Julius

When Joe Quigg was a kid growing up in Fayetteville, North Carolina, he purchased his first set of tires from Ed’s Tire & Auto Service. His sister shopped there. His mom and dad shopped there. Then, in 2004, after 20 years of living elsewhere, Joe purchased the company from the original owner, Ed Melvin.

If you were one of the 288,946 consumers who tuned-in to a local radio station last week, chances are you heard a commercial for Ed’s Tire & Auto Service. Advertising on Fayetteville radio is the only medium Mr. Quigg currently uses to promote his business

“Every week that goes by,” says Mr. Quigg, “five or six customers tell me they came in because they heard us on the radio.”

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Topics Retailer, Tire Store, Military

Meet 5 Successful Business Owners Who Advertise On Fayetteville Radio

Dec 28, 2018 3:30:35 PM / by Larry Julius

The invention of the radio commercial came at 5pm August 28, 1922. The Queensboro Corporation, a small business in New York City, purchased time on radio station WEAF for $50 to advertise its apartment complex development in Jackson Heights, Queens.

Radio advertising came to Fayetteville, North Carolina in 1939 when Wall Christian Ewing and Harry Layman put WFNC on the air. Ever since then, Cumberland and Robeson County small business owners have depended on radio advertising to market their goods and service.

Is radio advertising effective in the 21st Century? Meet five North Carolina small business owners who say yes.

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Topics Advertiser Success, Plumbing Company, Retailer, Lawyer

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