Advertise In Fayetteville Advertise In Fayetteville

ROI: Fayetteville Business Owners Turn Dimes Into Dollars

Aug 2, 2019 9:53:31 AM / by Larry Julius

Suppose you woke up one morning and found a 100-year-old machine in your basement. You soon discovered that every time you put a dime in the machine, one dollar came out.  How many dimes would you drop in that machine?

Good news for Fayetteville small business owners: such a machine exists and you probably have one in your car, at work, at home, even on your phone. It's called local radio.

Over the past few years, Nielsen has conducted over 20 studies to determine what type of return-on-investment (ROI) a business can expect from radio advertising.  Although the results varied by industry, the average company generated $100 in sales for ever $10 invested.  Turning dimes into dollars.

Read More

0 Comments Click here to read/write comments

Topics reach, roi, return on investment, top of mind awareness, small business owner, advertise in fayetteville, fayetteville radio stations, fayetteville small business owners, best way to advertise, advertising in fayetteville, effective radio advertising

Radio Advertising ROI Proves Strong For Fayetteville Business

Jan 2, 2019 1:24:34 PM / by Larry Julius

Cape Fear Flooring in Fayetteville started out as a carpet cleaning company 19 years ago operating out of a tiny house. This year, the company moved into a brand new, 6000 square foot showroom and warehouse along with their 28 employees.

“We began advertising on Fayetteville radio in 2000, a year after we opened,” remembers co-owner, Amie Crouter. “We had just expanded into water mitigation a few months earlier. I had just set up an account with Mohawk, one of the largest manufacturers of floor coverings in the world. And, we had just sold our first flooring job even before we had hired an installer.”

After 18 years, Cape Fear Flooring still advertises on Fayetteville radio. “Radio advertising has really driven our growth from the beginning,” says Ms. Crouter. “We have always asked new customers how they found out about us. Overwhelmingly, we are told they heard our radio commercials.”

Read More

0 Comments Click here to read/write comments

Topics roi, return on investment

Subscribe to Blog

New call-to-action

Advertising Advice

Follow Us