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Advertise In Fayetteville: Who's Watching The Local TV Stations?

Dec 22, 2021 12:13:51 PM / by Larry Julius

It wasn't too long ago when advertising on Fayetteville, NC area television stations was considered the gold standard for marketing by local business owners. But over the past few years, the number of viewers reached by Raleigh stations WRAL, WECT, WTVD, and, WUNC has plummeted. In all, only 66% of adult consumers now tune-in to at least one of these channels during the week, according to Nielsen.

The consumption of video content isn't diminishing among North Carolina consumers. What has changed, though, is how they are watching it.

In November, according to Nielsen, the share of time watching broadcast television has fallen behind other video options including cable programing and internet-delivered choices such as Netflix, Hulu, Disney+, and hundreds of other streaming networks.

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Topics television, TV, Satellite Radio, fayetteville television, fayetteville TV, television advertising, pay-TV, cable television, dishTV, direcTV, AT&T TV, cable-tv, satellite television, ott, ctv, streaming video, svod, avod, streaming media, streaming TV, local television

Satellite Radio: What Fayetteville Small Business Owners Need To Know

May 10, 2019 6:40:00 AM / by Larry Julius

No! Satellite radio has had no effect on the number of people who tune-in to Fayetteville radio stations each.  For that matter, Pandora and Spotify have not affected local radio listening either.

The fact is, AM/FM radio reaches more consumers each week in Fayetteville than all other advertising media. Satellite, it turns out, has barely been a blip on listeners' radar.

Last week, for example, 93% of Fayetteville adult-consumers tuned-in to a local station vs. the 16% that connected to Sirius/XM, the only remaining provider of satellite radio service.

There is historical significance to the 93% reach number mentioned above.

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Topics reach, Pandora, Spotify, Total Audience, chosing the best radio station, small business owner, advertise in fayetteville, fayetteville radio stations, Satellite Radio, Sirius/XM

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