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Advertising On Fayetteville Radio Is Back In The Driver's Seat

Oct 28, 2020 11:47:55 AM / by Larry Julius

There are more than 267,000 car radios in the Fayetteville area. On March 30, though, many of these devices became quarantined along with their owners. That was the day when the Governor of North Carolina shut down the state to slow the spread of COVID-19.

According to the Apple Mobility Index, the Governor's public-safety order caused traffic on Fayetteville roadways to plummet to 55% of pre-pandemic levels.

By the beginning of July, however,  the AMI indicates that traffic in Fayetteville began to exceed pre-Covid levels. The surge in mobility is due, in part, to work-from-home, furloughed, and laid-off employees returning to their workplaces.

According to Nielsen, during the week of April 30, only 39% of adults with jobs were working outside-the-home.  During the week of October 1, though, that number had expanded to 61%.

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Topics small business, point of purchase, small business owner, fayetteville consumers, fayetteville small business owners, effective radio commercial, effective radio advertising, in-car audio, in-car listening, consumer spending, effective advertising, small business marketing, vehicle traffic, small business advertising, radio listening, consumer confidence, share of ear, mobility

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