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Advertising On Fayetteville Radio Still Best Option During Coronavirus

Apr 16, 2020 7:36:09 AM / by Larry Julius

The chaos created in Fayetteville by the onset of Coronavirus has been a disruptive force among consumers. 

Work routines, buying habits, family life, and media consumption have all been palpably affected. These are all factors that need to be considered by small business owners who continue to advertise their goods and services during the crisis.

Before the current chaos, advertising on Fayetteville, by any metric, was the best way a local small business could advertise.

For instance, pre-Coronavirus, 2.1 million adult consumers tuned-in to a Fayetteville radio station every week. This is significantly more than watched local TV, read a newspaper, accessed social media, or streamed audio from sites like Pandora and Spotify.

New research released from Nielsen indicates that amidst the current crisis, listening to local radio remains little changed. This is great news for those North Carolina small business owners who are depending on advertising for their long-term survival.

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Topics Streaming Audio, Pandora, Spotify, small business, small business owner, best way to advertise, digital advertising, newspaper advertising, online advertising, social media advertising, radio advertising, television advertising, coronavirus, corona, covid 19, crisis marketing, small business marketing

Fayetteville Small Business Advice: Marketing During The Corona Crisis

Apr 8, 2020 6:57:15 AM / by Larry Julius

In 'normal' times, Fayetteville consumers would be expected to rack up $54 billion in annual retail sales. Of course, since the onset of the Coronavirus crisis, nothing has been normal.

But as Gordon Borrell, CEO of Borrell Associates, explained to members of the Fayetteville area small business community via teleconference, consumers are still spending. This, it turns out, is normal.

Mr. Borrell shared research from Ibis that demonstrates during every type of crisis, including depressions, recessions, floods, hurricanes, earthquakes, fires, and, now, pandemics, consumers still spend.

The business literature contains an abundance of examples of how continuing to market and advertise during an economic crisis can help a company survive and emerge from the episode even stronger than before.

Fayetteville small business owners who do continue to advertise and market, however, should consider modifying their pre-crisis strategy.

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Topics small business, small business owner, best way to advertise, radio advertising, coronavirus, corona, covid 19, crisis marketing, small business marketing, borrell associates

Crisis Marketing: What Fayetteville Small Business Owners Should Know

Mar 31, 2020 2:29:49 PM / by Larry Julius

Last week, Gordon Borrell, CEO of Borrell Associates, shared insights with Fayetteville small business owners on the value of marketing to consumers during a crisis. A video replay of the teleconference is available by clicking here.

Mr. Borrell is the CEO of Borrell Associates. His company is one of the most trusted sources of trends and forecasts for local media today.

According to Mr. Borrell, despite social distancing and economic jitters induced by the Coronavirus chaos, consumers are still spending money.

He points to research from Ibis that consumer consumption continues in almost every crisis, including depressions, recessions, floods, hurricanes, earthquakes, fires, and, now, pandemic.

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Topics retail, small business, small business owner, best way to advertise, radio advertising, coronavirus, corona, covid 19, crisis marketing, small business marketing, borrell associates

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