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How Smart Speakers Affect Advertising On Fayetteville Radio

Feb 4, 2021 3:05:09 PM / by Larry Julius

Fayetteville, North Carolina's first radio station, WFNC-AM, began broadcasting in 1939.  The process of getting the station's programming from the studio into the home of local listeners required tall-transmitting towers with miles of underground copper wire in the middle of massive fields.

For the next 54 years, this massive investment in real estate, steel, and cooper was the only method of delivering a radio advertiser's message into the ears of Fayetteville consumers.

In 1993, however, new technology permitted Fayetteville radio stations to augment the reach of their tall towers by simultaneously streaming its over-the-air programming via the internet. This provided local consumers with the choice of listening to their favorite stations on their car radios, clock radios, and boom boxes or on an internet connected devices like computers, smartphones, or tablets.

Today, based on estimates from Edison Research, 11% of listening to local radio stations occurs on a streaming media device.  The ability for AM/FM to migrate from their tall towers to internet streaming allows Fayetteville radio to reach more local consumers every week than all other media.

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Topics Streaming Audio, small business, small business owner, fayetteville small business owners, best way to advertise, siri, alexa, smart speakers, amazon echo, google home, small business marketing, advertise on radio, small business advertising

Fayetteville Radio: Which Stations Do Local Consumers Prefer?

Jan 26, 2021 12:25:16 PM / by Larry Julius

There are 24 radio stations serving Fayetteville, North Carolina. Each provides a unique format of news, sports, music, entertainment, and inspiration. Some stations broadcast in English. Others serve Spanish speakers. Some stations cater to millennials. Others appeal to Baby Boomers.  No doubt, there is a local radio station that fulfills the preferences of every listener.

Each week, according to Nielsen, 332,122 adults tune-in to their favorite Fayetteville radio stations. This is more people than watch local TV, cable, or streaming channels. This is more than use Facebook and Instagram. This is more than read newspapers or connect to Pandora and Spotify. 

Despite the abundance of Fayetteville radio stations to choose between, Nielsen reports that, on average, adult consumers only listen to 2.2 each week.  So, which stations do local consumers choose?

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Topics Streaming Audio, Radio Listener Profile, radio commercials, in-car audio, in-car listening, radio advertising, smart speakers, radio listening, listening location, radio formats

What Fayetteville Consumers Listen To On Their Smart Speakers

Jan 30, 2020 8:50:33 AM / by Larry Julius

Over 80,000 consumers in the Fayetteville area now own a smart speaker. Ownership of these devices, including Amazon Echo and Google Home, has grown five-fold since the beginning of 2017.

According to Adobe Analytics, significantly  more consumers are asking Siri and Alexa to play music than any other activity.

Many local small business owners depend on Fayetteville radio to advertise their goods and service. So, how does the use of smart speakers as an audio device affect their radio advertising's ability to reach local consumers? The answer is: none at all.

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Topics Streaming Audio, small business, small business owner, best way to advertise, digital advertising, online advertising, radio advertising, siri, alexa, smart speakers, amazon echo, google home

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