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How Fayetteville Consumers Spend Their Money

Oct 11, 2019 7:27:00 AM / by Larry Julius

Fayetteville area consumers are expected to spend $8.5 billion at retail this year, according to Nielsen. This means that every household, on average, will be spending $48,564.

To capture a larger share of these dollars, small business owners in Clark and Robeson counties need to know the answer to two questions.

The first question is, where is this enormous amount of cash being spent?  The list below details the answer.

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Topics Retailer, reach, retail, store traffic, small business owner, advertise in fayetteville, fayetteville radio stations, best way to advertise, consumer spending

Fayetteville Retail: How Business Owners Cash-In On Halloween

Sep 23, 2019 4:13:00 PM / by Larry Julius

Based on information from the National Retail Foundation, Fayetteville consumers will be spending $11 million on Halloween this year. 

Typically, 80% of all Halloween shopping, according to the NRF, will occur between now and October 16.  The remaining dollars will be spent in the last 14 days leading up to the holiday.

Nearly 53% of consumers in the Fayetteville are expected to participate in Halloween this year, each spending, on average, about $86.  This money will go towards the purchase of candy, decorations, costumes, pumpkins, and greeting cards.

Almost every type of small business in Cumberland and Robeson County enjoys a taste of this spending. This includes hardware stores, convenience stores, craft stores, fabric stores, thrift stores, florists, card stores, consignment shops, haunted houses, home decor store, bakeries, and, of course, candy stores.

To claim a significant share of this Halloween cash will require local small business owners to advertise.  The key to successful advertising is reaching as many Halloween shoppers as possible over the next four weeks.

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Topics retail, store traffic, small business owner, advertise in fayetteville, fayetteville radio stations, best way to advertise, advertising, halloween

Fayetteville Mattress Stores: The Best Way To Advertise

Sep 16, 2019 2:40:00 PM / by Larry Julius

Small business owners who sell mattresses in the Fayetteville area might be losing sleep.

Last year, local consumers spent close to $17 million for new mattresses.  A recent survey conducted by Piper Jaffray indicates that many retailers believe  that the category will become even stronger during the last four months of this year.

The reason for the owners' sleep loss is that many customers are bypassing local stores and buying their mattresses on the internet. According to Statista, 37% of buyers are now purchasing from one-of-175 direct-to-consumer sites like Casper or from online retailers like Amazon. 

To keep customers shopping local requires advertising.

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Topics Retailer, television, retail, store traffic, advertise in fayetteville, fayetteville radio stations, best way to advertise, newspaper advertising, mattress, furniture

Fayetteville Small Business Owners Get The Last Word on The Radio

Apr 29, 2019 3:15:00 PM / by Larry Julius

When a Fayetteville small business owner advertises on a local radio station, the first words determine if consumers will pay attention. The article "Be Heard: The #1 Job of Commercials on Fayetteville Radio" discusses this topic in-depth.

When it comes time to buy, however, getting in the final word can be equally important.  Advertising on Fayetteville radio is often the last voice a customer hears before making a purchase in-store or online.

Being the last voice serves as a potent reminder to consumers that a business or product exists.  Especially since our brains make things very easy to forget. Science says it's so.

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Topics Retailer, retail, store traffic, internet traffic, point of purchase

Do Consumers Pay Attention To Commercials On Fayetteville Radio?

Apr 23, 2019 3:33:00 PM / by Larry Julius

Just about every adult in Fayetteville spent, on average, 15 hours last week listening to the radio.  As a matter of fact, more people tuned-in to their favorite Fayetteville radio station than watched TV; read a newspaper, or logged-on to Pandora and Spotify."Sure," a Fayetteville small business owner said to me. "People are still tuning-in to local radio stations, but do they switch stations when my commercial comes on?"

Not to worry. Unlike TV, which makes avoiding commercials a breeze, there is no ad-skipping technology for radio.  As a result, a study by Nielsen reveals that 93% of radio listeners stick around for the ads.

This raises the question: Consumers are not button-pushing during radio commercials, but are they paying attention to the content of the advertising? Research says YES.

Radio advertising is converting listeners to customers. Here is the proof.

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Topics sales lift, store traffic, internet traffic

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