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Is Fayetteville Radio Still Relevant To Local Consumers?

Jul 23, 2019 6:51:00 AM / by Larry Julius

This year marks 80 years since WFNC became the first radio station in Fayetteville.  From that time, small business owners in Cumberland and Robeson Counties have depended on radio advertising to market their goods and services.

So, it is a fair question for a 21st-century business owner to ask: Is Fayetteville radio is still relevant in the life of North Carolina consumers?

"You wouldn’t know it from all the media coverage focused on streaming video and streaming music," said media expert Doug Schoen in Forbes Magazine, "but recent Nielsen data shows radio actually has the most reach among American media consumers." 

Last week, for instance, significantly more local consumers tuned-in to a Fayetteville radio station than watched local TV, read a local newspaper, or logged-on to a streaming audio site like Pandora and Spotify.

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Topics advertise in fayetteville, fayetteville radio stations, fayetteville consumers, fayetteville television, fayetteville small business owners, teenagers, teens, best way to advertise, business owners, advertising in fayetteville, internet advetising, digital advertising

Is Your Fayetteville Small Business Ready For Back-To-School?

Jul 17, 2019 11:49:23 AM / by Larry Julius

The National Retail Federation has predicted that this year's back-to-school shopping season will set a new record. Households with school-age children are expected to spend, on average $696.70 preparing their kids for the first day of classes. This tops the previous record set in 2012.

For Fayetteville small business owners, this means there is $84,583,536 of back-to-school bucks in play between now and the first bell of the school year.

According to the NRF, here's how the $696.70 per household will be spent.

  • Clothing & Accessories: $239.82
  • Computers & Electronics: $203.44
  • Shoes: $135.96
  • School Supplies: $117.49

To grab the largest share of back-to-school spending will require small business owners to advertise.  By any metric, advertising on Fayetteville radio stations will be the most effective.  Here's why.

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Topics retail, small business, small business owner, advertise in fayetteville, fayetteville radio stations, fayetteville consumers, fayetteville TV, fayetteville small business owners, teenagers, teens, best way to advertise, effective radio commercial, radio commercials, effective radio advertising, internet advertising, digital advertising, back to school

Do Teens Listen To Fayetteville Radio Stations? Yes!

Jun 10, 2019 6:50:00 AM / by Larry Julius

Marketers call them Generation Z.  Fayetteville small business owners call them teenagers.  Whatever 12-17 years old are called, they live in homes cluttered with video games, smartphones, and tablets. They have easy access to Snapchat, YouTube, Instagram, and hundreds of other apps their parents have never heard of.

What may come as a surprise to many local business owners, despite the abundance of options for teens, Fayetteville radio stations dominate their media consumption.

Last week, according to Nielsen, 29,200 teens tuned-in to Fayetteville radio. On average, each of these listeners spent 90 minutes a day.

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Topics audience profile, millennials, small business, Radio Listener Profile, radio effectiveness, chosing the best radio station, small business owner, advertise in fayetteville, fayetteville radio stations, fayetteville small business owners, generation z, teenagers, teens, best way to advertise

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