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Make Budget Work Harder When Buying Advertising On Fayetteville Radio

Jul 5, 2019 9:37:08 AM / by Larry Julius

Fayetteville consumers are expected to buy $8.1 billion worth of local goods and services over the next 12 months. To claim the largest share of those dollars requires small business owners to advertise.

“Think you have a great product?” asks the Small Business Administration. “Unfortunately, no one’s going to know about it unless you advertise.”  The SBA goes on to say, “Advertising, if done correctly, can do wonders for your product sales, and you know what that means: more revenue and more success for your business."

According to the eBook Seven Steps for Success, "There are many ways for small business owners to advertise. Options include local newspapers, local magazines, local television, and online."

"But to achieve the “3-Rs” of advertising success, Reach, Recall, and Return, no other medium delivers results as effectively and efficiently as advertising on Fayetteville radio."

For budget-conscious small business owners, there are three tactics that can be employed to make sure every advertising dollar spent on Fayetteville radio stations works as hard as possible.

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Topics Co-op Advertising, radio advertising works, small business, time of day, radio effectiveness, small business owner, advertise in fayetteville, fayetteville radio stations, fayetteville consumers, fayetteville small business owners, best way to advertise, effective radio commercial, business owners, radio commercials, advertising in fayetteville, effective radio advertising, Budget, Tips

Advertising After Dark Is Big Value For Fayetteville Business Owners

May 7, 2019 7:34:12 AM / by Larry Julius

Is advertising on Fayetteville radio just a day job for local small business owners?  

Thousands of North Carolina companies depend on radio advertising to market their goods and services. But most of these business owners choose to buy commercials only between 6:00 am and 7:00 pm.  Is this a good idea? Maybe not.  Here are the facts.

During the course of last week, for instance, 288,946 adult consumers tuned-in to their favorite Fayetteville radio stations. This is significantly higher than the number that tuned-in to a local TV station, read a local newspaper, or logged on to Spotify and Pandora.

But radio listeners do not roll-up their ears just because the sunsets. According to Nielsen, 50% of people who listen to the radio during daylight hours, also tune in at night.

To put this in perspective, more people listen to Fayetteville radio at night than listen to satellite radio, Pandora, and Spotify combined.

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Topics audience profile, Pandora, Spotify, small business, Radio Listener Profile, time of day, prime time, radio effectiveness, chosing the best radio station, small business owner, advertise in fayetteville, fayetteville radio stations

What is The Best Time to Advertise on Radio in Fayetteville?

Apr 4, 2019 9:04:00 AM / by Larry Julius

You've done the research. You now know that by every measure, radio advertising is the most effective way for your Fayetteville small business to market its goods and services.

You have learned, for instance, 288,946 consumers regularly tune-in to their favorite Fayetteville radio stations.  That's more than 90% of all adults.

You've also learned that, on average, adults spend almost two hours per day listening to Fayetteville radio.

If you dug deep enough, then you know radio advertising delivers, on average, a $10 lift in sales for every $1 invested. This is a remarkable ROI for any Fayetteville small business owner.

What you may not have figured out, however, is what is the best time of day to advertise on Fayetteville radio?

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Topics time of day, daypart, prime time

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