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Fayetteville New Car Buyers Agree: Put AM/FM Radio In My Dashboard

Nov 11, 2021 4:45:48 PM / by Larry Julius

In 2020, there were 17,494 new cars and trucks registered in the Fayetteville metro area. This number is based on projections from the National Auto Dealers Associaton (NADA) and the U.S. Census bureau.

In all, says NADA, there are 249 new-car dealerships in North Carolina. Despite the pandemic, these dealers, including those in the Fayetteville area, sold $20.1 billion worth of new vehicles.

Through June of this year, these same dealers have already rung up $17 billion in new car sales.

When it comes to buying new vehicles, Fayetteville consumers have a broad range of preferences. Some buyers want Fords while others want Chevrolets, Toyotas, or Teslas.  Some buyers want pick-up trucks, while others want sub-compacts, SUVs, or sports cars. Of course, some want blue vehicles, while others want pearl white, orchard green, or redolent red.

There is one purchase criterion, however, that most Fayetteville car buyers can agree on. They want an AM/FM radio smack-dab, in the middle of their dash.

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Fayetteville Small Business Update: Auto Parts Sales Accelerate

Sep 18, 2020 3:18:45 PM / by Larry Julius

There are more than 267,000 vehicles registered in the Fayetteville area. Many need new windshield wipers, shocks, struts, brakes, air filters, ignition coils, and the hundreds of other items that fill the shelves of local auto part dealers.

Despite the pandemic induced slowdown, business at auto parts stores has grown nearly 13% since February, according to the US Census Bureau.

This explosive growth in auto parts sales directly relates to the  average age of cars on Fayetteville's roads.

"Per the latest study from IHS Markit, the current combined average age of vehicles has hit a record of 11.9 years," Rimmi Singhi wrote this week on NASDAQ.com. "The aging vehicles are a boon to auto parts, replacement, and repair companies. In a bid to ensure long-term functioning of the aging vehicle population, customers are making investments to replace faulty vehicle parts and components."

Also contributing to the rapid aging of cars on the road is the current demand for used versus new vehicles. According to the Bureau of Economic Analysis, the personal consumption expenditures (PCE) for used cars is 25% higher in August than it was during the same month last year.

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Topics Retailer, retail, small business, small business owner, fayetteville small business owners, best way to advertise, radio advertising, used cars, used vehicles, retail sales, retail stores, small business marketing, retail traffic, retail store traffic, advertising on radio, small business advertising, used trucks, auto parts

Why Fayetteville Used Car Dealers Need To Advertise Now

Feb 11, 2020 3:41:16 PM / by Larry Julius

March is the biggest single month for used car sales in Fayetteville. During these 31 days alone, local pre-owned vehicle dealers are expected to bring in $16 million in sales. This will represent 10% of their annual revenue.

By the end of May, these dealers owners will sell more than $45.6 million worth of pre-owned cars and trucks. This, undoubtedly, makes March-May 'used car season' in the Fayetteville area.

Although most Fayetteville used car dealers are small business owners, they do really big business. In all, over the next 12 months, more than 56,000 pre-owned vehicles will be driven off their lots.

To capture a larger share of the area's $164 million used car market requires pre-owned vehicle dealers to advertise. By any measure, the best way for these business owners to advertise is on Fayetteville radio.

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Topics Pandora, Spotify, small business, small business owner, best way to advertise, digital advertising, facebook, newspaper advertising, online advertising, consumer spending, social media advertising, radio advertising, automotive, used cars, used vehicles

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