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In-Car Listening Drives Fayetteville Radio To The Top

Mar 15, 2023 8:10:07 AM / by Larry Julius

Fayetteville, North Carolina, radio reaches more local consumers each week than any other advertising medium.

According to Nielsen, 282,794 adults tune in to their favorite AM/FM stations every week.  This is significantly more consumers than are reached by Fayetteville TV, cable, streaming video, streaming audio, social media, or newspapers.

AM/FM radio's dominance among local consumers is driven, in large part, by the 322,117 Fayetteville area adults who take to the road in their car or truck every week, according to Neilsen.

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Topics reach, Streaming Audio, chosing the best radio station, best way to advertise, in-car audio, in-car listening, reach & frequency, advertising reach, share of ear, streaming media, car radio, am/fm radio

Advertising On Fayetteville Radio in 2022: Five Things to Know

Jul 20, 2022 3:45:14 PM / by Larry Julius

North Carolina business owners have depended on Fayetteville radio to market their goods and services since WFNC, the city's first radio station, went on air in 1939. Despite the advent of new media and technologies since then, advertising on local radio stations is still the best way for the area's 8,690 small business owners to create and maintain customers.

Here are five facts every business owner should know about advertising on Fayetteville radio in 2022.

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Topics small business, Radio Listener Profile, small business owner, fayetteville radio stations, fayetteville small business owners, best way to advertise, fayetteville radio, radio advertising, small business marketing, advertising on radio, small business advertising, radio history, radio formats, who listens to radio, car radio, radio recruitment advertising, online radio advertising, am/fm radio

Advertise On Fayetteville Radio: AM/FM Still Top Choice In Cars

Mar 17, 2022 1:40:32 PM / by Larry Julius

There are about 267,000 registered passenger vehicles in the Fayetteville, North Carolina area. Some are cars. Some are trucks. Some are Hondas. Some are Fords. Some are Teslas. Some have four doors. Some have two. Some go fast. Some go slow. Some guzzle gas. Some sip. Some are red. Some are blue.

The one thing that almost every car and truck in the Fayetteville area have in common, though, is the AM/FM radio smack-dab in the middle of the dashboard.

The first car radio went on sale in 1930. It was an invention of the Galvin Manufacturing Company. The company named the radio 'Motorola,' and its cost was $130, around $2000 in today's dollars. By 1935, more than three million car radios had been installed.

Today, AM/FM radio is part of every car and truck on Fayetteville area roads. In addition to the radio, many of these vehicles also provide drivers with other audio options, including a CD player, Sirius/XM, Pandora, Spotify, podcasts, and easy access to personal MP3 collections.

It is fair, then, for small business owners who depend on Fayetteville radio to advertise their goods and services to ask: with all the audio options on today's dashboards, is anyone listening to local AM/FM radio in the car anymore?

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Topics Streaming Audio, Pandora, Spotify, Sirius/XM, best way to advertise, in-car audio, in-car listening, radio advertising, automotive, podcasts, share of ear, streaming media, podcasting, car radio

Fayetteville New Car Buyers Agree: Put AM/FM Radio In My Dashboard

Nov 11, 2021 4:45:48 PM / by Larry Julius

In 2020, there were 17,494 new cars and trucks registered in the Fayetteville metro area. This number is based on projections from the National Auto Dealers Associaton (NADA) and the U.S. Census bureau.

In all, says NADA, there are 249 new-car dealerships in North Carolina. Despite the pandemic, these dealers, including those in the Fayetteville area, sold $20.1 billion worth of new vehicles.

Through June of this year, these same dealers have already rung up $17 billion in new car sales.

When it comes to buying new vehicles, Fayetteville consumers have a broad range of preferences. Some buyers want Fords while others want Chevrolets, Toyotas, or Teslas.  Some buyers want pick-up trucks, while others want sub-compacts, SUVs, or sports cars. Of course, some want blue vehicles, while others want pearl white, orchard green, or redolent red.

There is one purchase criterion, however, that most Fayetteville car buyers can agree on. They want an AM/FM radio smack-dab, in the middle of their dash.

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Topics advertise in fayetteville, fayetteville radio stations, best way to advertise, in-car audio, in-car listening, fayetteville radio, automotive, used cars, used vehicles, vehicle traffic, advertise on fayetteville radio, used trucks, who listens to radio, car radio, new cars

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