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Fayetteville Tire Dealer Drives Sales With Payday Ads on Local Radio

Dec 31, 2018 11:02:27 AM / by Larry Julius

When Joe Quigg was a kid growing up in Fayetteville, North Carolina, he purchased his first set of tires from Ed’s Tire & Auto Service. His sister shopped there. His mom and dad shopped there. Then, in 2004, after 20 years of living elsewhere, Joe purchased the company from the original owner, Ed Melvin.

If you were one of the 288,946 consumers who tuned-in to a local radio station last week, chances are you heard a commercial for Ed’s Tire & Auto Service. Advertising on Fayetteville radio is the only medium Mr. Quigg currently uses to promote his business

“Every week that goes by,” says Mr. Quigg, “five or six customers tell me they came in because they heard us on the radio.”

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Topics Retailer, Tire Store, Military

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