If you were one of the 288,946 consumers who tuned-in to a Fayetteville radio station last week, then chances are you heard at least one commercial from GEICO, Progressive, or Liberty Mutual. That's because insurance is big business in Fayetteville.

Each year, Fayetteville consumers spend $560-million to insure their homes and cars. That's almost $1500 for every area adult.

There is good news and bad news for the 724 local insurance agents who are competing to earn a substantial share of the home and auto premiums consumers are paying.

According to Nielsen, 27,000 policyholders in Fayetteville are planning to switch insurance providers during the next 12 months.

Low unemployment, a boom in housing starts, and confident consumers are propelling robust sales for Fayetteville furniture stores.

In 2019, local consumers in the Fayetteville area spent $173 million on furniture and home furnishing. This number is expected to grow.

Based on estimates developed by Furniture Today’s Strategic Insights team and Easy Analytic Software Inc. (EASI), the total furniture and bedding market is projected to expand by more than 22% by 2024.

If a Fayetteville small business owner who sells furniture, furnishings, or home decor would like to grab a larger share of this expanding market, then advertising is necessary.  By almost every key metric, advertising on local radio is a sound marketing investment.