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What Fayetteville Consumers Need To Know Now About Your Small Business

Aug 12, 2020 9:33:50 AM / by Larry Julius

There is good news for Fayetteville retailers and restaurants.

As a result of the pandemic, one-third of consumers indicate they will pay a premium for local brands and products, according to a recent study by Ernst & Young

However, before consumers will buy from a local business in Raeford, Lumberton, Spring Lake, or any town in-between, they must know they can do so without risking their health.

Advertising is the only practical way to let Fayetteville area shoppers and diners know about the precautions and practices your small business has taken to reduce potential health threats.

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Topics Retailer, retail, small business, radio effectiveness, small business owner, fayetteville small business owners, best way to advertise, effective radio commercial, effective radio advertising, restaurant advertising, effective advertising, restaurant marketing, retail sales, retail stores, restaurants, small business marketing, retail traffic, retail store traffic, small business advertising

Best Way To Advertise Pizza Restaurants In Fayetteville

Jan 4, 2020 9:03:32 AM / by Larry Julius

Fayetteville consumers cannot get enough pizza.

In 2012, there were just 135 local pizza restaurants. Today, however, that number has grown to 146. In 2019, these establishments racked up $68,640,726 in total sales.

Fifty-nine percent of pizza sales in the Fayetteville area are rung-up by one of the top-50 chains like Domino's or Pizza Hut. The remaining 41% of revenue is controlled by independent, small business owners.

To compete for a larger share of the pizza pie in Fayetteville requires local restaurant owners to bring in new customers. A proven way to accomplish this is with advertising.

The US Small Business Administration recommends that every Fayetteville area small business advertise consistently.  

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Topics Streaming Audio, small business, small business owner, internet advertising, newspaper advertising, restaurant advertising, online advertising, social media advertising, radio advertising, television advertising, restaurant marketing

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