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What Marketers Need To Know About Advertising on Fayetteville Radio

Apr 24, 2023 2:28:08 PM / by Larry Julius

According to Nielsen, 877,056 adults tune in to their favorite Fayetteville, North Carolina, radio stations every week. This is significantly more consumers than are reached by all other advertising-supported media, including local TV, local cable, streaming video, social media, online audio, and local newspapers.

Fayetteville radio's unchallenged reach is why many local business owners depend on the medium to capture the largest possible share of the $24.8 billion dollars consumers are expected to spend at retail this year.

Other local small business owners, however, may be surprised to learn that by most marketing metrics, radio remains the best way to advertise in Fayetteville.

Here are four more facts about AM/FM radio that may surprise many local marketers.

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Topics television, fayetteville television, best way to advertise, effective radio advertising, in-car audio, in-car listening, how to advertise, radio advertising, television advertising, cable television, satellite television, local television, online radio advertising, am/fm radio

Advertising In Fayetteville: Radio Ratings Exceed TV For First Time

Mar 21, 2023 9:33:09 AM / by Larry Julius

Every week, according to Nielsen, Fayetteville, North Carolina, radio reaches 282,794 adults. This is more consumers than use any other medium, including local TV, local cable, streaming video, social media, online audio, and newspapers.

Reach, though, is only one component used to calculate ratings.  The other metric that contributes to the rating formula is the time spent using each medium. So, although for the past 10 years, AM/FM radio's reach has been significantly higher than the reach of local TV, consumers spent considerably more time watching TV. As a result of the math, TV has enjoyed higher ratings than radio.

For the first time, however, AM/FM radio ratings have exceeded local TV ratings by three percent among the key advertising demographic of 18-49-year-olds, according to Nielsen's Total Audience Data for the third quarter of 2023.

In the Fayetteville area, there are 204,319 18-49-year-olds, the majority of whom are millennials, a generation that now accounts for nearly one-third of all retail spending.

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Topics millennials, Streaming Audio, television, TV, fayetteville television, best way to advertise, radio advertising, television advertising, millennial parents, generation y, cable television, satellite television, streaming video, streaming media, streaming TV, local television, am/fm radio

Advertising In Fayetteville: Where Have The TV Viewers Gone?

Jun 14, 2022 10:58:28 AM / by Larry Julius

During the past seven days. according to Nielsen, only 65.7% of local consumers tuned in to Fayetteville, North Carolina area television stations like WRAL, WECT, WTVD, and, WUNC.  TV's diminishing reach among adults 18 and older has been eclipsed by the audience size for social media, cable, and Fayetteville radio. Furthermore, streaming video services such as Netflix, Hulu, Prime, and Disney+ are quickly reaching parity with over-the-air options.

The erosion of local TV station audiences is stunning when comparing prime-time ratings from the past.  In 1980, the highest-ranked TV show was Cheers with a 21.3 rating. The 30th-ranked show was The Wonder Years with a 14.2 rating.

Twenty years later, Survivor was the number one show with a 17.4 rating and Family Law was the 30th ranked show with an 8.8 rating.

Finally, in 2019, Sunday Night Football was the number one ranked show with a 10.9 rating. Survivor tied with Dancing With The Stars in 30th place with a 5.5 rating.

It is stunning to think that the number one TV show in 2019 had a 24% lower rating than the 30th-ranked show in 1980.


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Topics television, TV, small business, small business owner, fayetteville television, fayetteville TV, fayetteville small business owners, best way to advertise, television advertising, small business marketing, pay-TV, cable television, dishTV, direcTV, AT&T TV, small business advertising, cable-tv, satellite television, ott, ctv, svod, avod, streaming TV, local television

Television Advertising In Fayetteville: What Are Consumers Watching?

May 11, 2022 4:15:34 PM / by Larry Julius

Every week, 333,567 Fayetteville, North Carolina consumers watch something on TV.

Not too many years ago, when a Fayetteville consumer sat down to watch TV, the program options were limited to what was on Raleigh stations WRAL, WECT, WTVD, WUNC, or, maybe, what was on a handful of cable channels.  That was then. This is now.

Today, according to Nielsen, each time a TV is turned on in a Fayetteville living room, the viewer has more than 817,000 options not only from broadcast stations and cable systems, but also from streaming video platforms like Netflix, Hulu, Disney+, Peacock, YouTube, Amazon, Tubi, Crackle, and FreeVee.

Of course, Fayetteville consumers don't even need to sit down in front of their big-screen LCD, anymore. Most of the 817,000 available programs can also be viewed on their computers, tablets, gaming devices, and smartphones. But as far as viewers are concerned, though, it's all just television.

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Topics television, TV, fayetteville television, fayetteville TV, television advertising, pay-TV, cable television, dishTV, direcTV, AT&T TV, cable-tv, satellite television, ctv, streaming video, svod, avod, streaming media, streaming TV, local television

Advertise In Fayetteville: Who's Watching The Local TV Stations?

Dec 22, 2021 12:13:51 PM / by Larry Julius

It wasn't too long ago when advertising on Fayetteville, NC area television stations was considered the gold standard for marketing by local business owners. But over the past few years, the number of viewers reached by Raleigh stations WRAL, WECT, WTVD, and, WUNC has plummeted. In all, only 66% of adult consumers now tune-in to at least one of these channels during the week, according to Nielsen.

The consumption of video content isn't diminishing among North Carolina consumers. What has changed, though, is how they are watching it.

In November, according to Nielsen, the share of time watching broadcast television has fallen behind other video options including cable programing and internet-delivered choices such as Netflix, Hulu, Disney+, and hundreds of other streaming networks.

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Topics television, TV, Satellite Radio, fayetteville television, fayetteville TV, television advertising, pay-TV, cable television, dishTV, direcTV, AT&T TV, cable-tv, satellite television, ott, ctv, streaming video, svod, avod, streaming media, streaming TV, local television

What Are Fayetteville Consumers Watching On TV?

Nov 18, 2021 2:55:30 PM / by Larry Julius

Every week, according to Nielsen, 334,000 adult consumers in Fayetteville, North Carolina watch something on television. But, of course, the definition of what it means to watch TV has changed since the time when the number of available viewing options could be counted on the fingers of a single hand.

Today, Fayetteville consumers have a gargantuan number of viewing choices. This includes programs from stations like WRAL, WECT, WTVD, and, WUNC (now PBS NC). Or maybe cable and satellite systems like Spectrum, DISH, and DirecTV.. There's also content delivered over the internet from Netflix, YouTube, Hulu, Disney+, and Amazon Prime.

No longer are Fayetteville consumers tied to the 21-inch Zenith in their living rooms. Instead, TV can be watched on giant LCDs, smartphones, and tablets from any room in the house, in the backseat of their cars, or practically anywhere else.

The best way to think about TV watching in Fayetteville is in terms of three buckets:

  1. Over-the-air...including all broadcast channels
  2. Cable...including all premium and non-premium programming
  3. Internet...including all streaming services. This is also known as OTT or CTV

Here's how many Fayetteville adult viewers fall into each bucket. Remember, viewers are not limited to a single bucket.

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Topics television, fayetteville television, best way to advertise, internet advetising, internet advertising, television advertising, pay-TV, cable television, dishTV, direcTV, cable-tv, satellite television, ott, ctv, streaming video, streaming media

Television Advertising In Fayetteville: Where Are The Viewers?

Jul 2, 2021 9:42:42 AM / by Larry Julius

Broadcast television came to the Fayetteville area in 1954 when WRAL-TV signed on for the first time. In those days, very few local households actually owned a set, a number that would grow to 50% by 1960.

At first, Fayetteville consumers needed rabbit-ears or outdoor antennas to receive signals from a small handful of North Carolina stations. The quality of reception varied day-to-day.

By the early 1960s, however, local cable systems began to bring higher-quality, reliable reception to households throughout the Fayetteville area. The number of programming options, though, remained limited to affiliates of ABC, NBC, and CBS.

In 1972, viewing options began to expand as local cable began offering Fayetteville area consumers the opportunity to purchase premium services, including HBO, Showtime, and Cinemax.  Five years later came an explosion of non-premium cable channels such as TBS and CNN.

In the early 1990s, Fayetteville viewers could not only receive their television programming over-the-air or by cable, but options expanded to include satellite delivery by DishTV and DirectTV.

The next TV innovation came in 2007 as Fayetteville consumers started turning to the internet to watch streaming channels like Netflix and Hulu.  These new services allowed viewers to watch TV on their phones, computers, and tablets as well as their living room LCD and Plasma screens.

Today, all of this video technology offers viewers the ultimate flexibility to choose how, when, and where to watch TV.  So, what are they watching?

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Topics television, fayetteville television, television advertising, cable television, cable-tv, satellite television, ott, ctv, streaming video, svod, avod

Advertising ROI In Fayetteville: Television vs. Radio

Nov 9, 2020 4:18:16 PM / by Larry Julius

Every week, according to Nielsen, significantly more consumers are reached by local radio than by Fayetteville area TV options.

For Fayetteville small business owners whose marketing budgets have been ravaged by the pandemic, though, the question is which of these media can provide the best return for their advertising investments. An ROI study conducted by Nielsen and commissioned by Cumulus Media | Westwood One provides a conclusive answer.

Between April 30 and May 27 of this year, Nielsen analyzed the sales results of a major retailer who conducted an advertising campaign on both radio and television during that period.  

Using  their Portable People Meter panel of 80,000 consumers, Nielsen measured the purchase behavior of consumers who were exposed to the advertiser's commercials on both radio and television. To learn more about the methodology, click here.

The result of the study indicates that the money invested in radio advertising had a much stronger return than the money spent on TV.

Here are the key findings of the ROI study:

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Topics Retailer, roi, return on investment, television, small business, small business owner, fayetteville television, fayetteville small business owners, radio advertising, television advertising, retail sales, retail stores, small business marketing, cable television, retail traffic, retail store traffic, small business advertising, satellite television

AVOD: 4 Letters Every Fayetteville Small Business Owners Should Know

Nov 3, 2020 11:39:01 AM / by Larry Julius

Before we explain AVOD, it is important to understand SVOD.

Fayetteville small business owners may not be familiar with SVOD, but chances are they let it into their homes and onto their phones.

SVOD is the abbreviation for Subscription Video On Demand. That is the collective name for streaming networks like Netflix, Hulu, Disney+, and Amazon Prime.  For a monthly fee, these services provide commercial-free access to TV shows, original content, and movies.

These SVOD networks are delivered to viewers' phones, tablets, computers, and smart-TVs via the internet and not over-the-air or cable systems.

SVOD makes up a significant part of what advertisers refer to as OTT (Over-The-Top-Television) and CTV (Connected-Television). OTT/CTV is video-programming content that viewers can only watch on smartphones, tablets, computers, smart-TVs, Amazon Firesticks, and Roku Sticks.  Nielsen reports that 94.2% of Fayetteville adults own at least one of these devices.

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Topics television, small business, small business owner, fayetteville television, fayetteville small business owners, best way to advertise, small business marketing, cable television, small business advertising, cable-tv, satellite television, ott, ctv, streaming video, svod, avod

Advertising In Fayetteville: OTT & CTV Viewing Soars

Sep 5, 2020 8:17:14 AM / by Larry Julius

Advertising on local television and cable is becoming less attractive to Fayetteville business owners as viewers rapidly defect to alternative video entertainment sources including, Netflix, YouTube, Hulu, Amazon and Disney+.

Collectively these streaming services are referred to as Over-The-Top Television (OTT) and Connected-TV (CTV). Viewers can only access this OTT and CTV content via smartphone, tablets, computers, smart-TVs, Amazon Fire Sticks, and Roku Sticks, Nielsen reports that 94.2% of Fayetteville adults own at least one these devices. Furthermore, they are using them.

According to Nielsen, OTT and CTV networks now reaches 42.3% of all Fayetteville consumers every week.

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Topics television, small business, small business owner, fayetteville television, fayetteville small business owners, best way to advertise, radio advertising, television advertising, small business marketing, pay-TV, cable television, advertise on radio, small business advertising, cable-tv, satellite television, ott, ctv, streaming video

Advertising On Fayetteville Radio Reaches Pay-TV's Cord Cutters

Jul 30, 2020 2:47:52 PM / by Larry Julius

More than one-third of Fayetteville area households are 'cord-cutters' or 'cord-nevers'. This means, they have fired their cable or satellite television providers or never subscribed at all. Instead, these consumers are choosing to find their video entertainment elsewhere.

The number of local homes that subscribe to pay-TV services began plummeting in 2013. New technologies has allowed viewers to bypass cable and satellite for more compelling content at lower prices. These cord-cutters now depend on services like Netflix, Hulu, Disney+, and Amazon Prime to fill their multiple screens.

For many years, North Carolina small business owners have been investing a significant portion of their advertising budgets into cable-TV.  The medium had proven to be a low-cost, high-reach alternative to buying commercial on over-the-air television stations. 

Now, because of cord-cutting, there are 121,000 adult consumers with unconnected TVs. This profoundly diminishes the value proposition of advertising with local cable systems.

There is a powerful and affordable solution, however, for small business owners to reach both the diminishing cable audience and the expanding number of cord-cutters.

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Topics television, small business, small business owner, fayetteville television, fayetteville small business owners, best way to advertise, effective radio advertising, radio advertising, small business marketing, pay-TV, cable television, advertise on radio, small business advertising, cord-cutters, cable-tv, satellite television, cord-nevers

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