From now until February 14th, Fayetteville consumers will be spending $26,000,000 on Valentine's Day related gifts and entertainment. That's because 67% of Valentine Day shoppers wait until now to buy.
To grab a share of this gigantic pool of heart shape cash that is about to be spent, Fayetteville small business owners must act quickly.
There is no better way to invite Valentine's shoppers into stores, restaurants, and spas than by advertising on Fayetteville radio. Here's why.
Next week, 288,946 consumers will tune into a local Fayetteville radio station. This is significantly more people than will watch a local TV station, read a local newspaper, or plug-in to a streaming audio service like Pandora or Spotify.
But perhaps the greatest attribute of Fayetteville radio is, the speed of production. A local small business owner could purchase a schedule on almost any radio station today and it could start tomorrow. That is something you can't do with TV or newspaper.
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The typical Valentine shopper will spend $150 this week on jewelry, flowers, dinners, spa services, massages, lingerie, and store gift cards. For a small business to lure those types of customers into their stores, restaurants, and spas means targeting affluent consumers. That's what advertising on Fayetteville radio delivers.
According to a recent study by Deloitte, the world's biggest business consulting firm, radio listening increases with higher employment, education, and income status.
Here are other marketing facts that can help Fayetteville small business owners capture a share of Valentine spending this year:
- According to a 2019 survey by finder.com, percentage of the following groups who will be making a Valentine's Day gift purchase: Those who are married or in a domestic partnership, 66%; those who are separated, 52%; those who are single (never married), 39%; those who are divorced, 28%; those who are widowed, 20%. (Source: finder.com, 2019)
- Among age groups, those 35-44 are predicted to be the biggest 2019 Valentine spenders at $279.14, followed by those 25-34 at $239.07. Both groups typically have more people to buy for including children and children’s classmates or teachers. Source: National Retail Federation, 2019)
- According to a 2018 survey by the National Retail Federation, percentage of the following age groups who plan to celebrate Valentine's Day with an evening out: 18-24, 41.2%; 25-34, 40.9%; 35-44, 35.7%; 45-54, 36.7%; 55-64, 33.2%; 65+, 26.3%. (Source: National Retail Federation, 2018)
- About 55% of the respondents to a post-Valentine's Day 2018 survey of floral retailers, conducted by the Society of American Florists, said chocolate or candy were their most popular non-floral gift item in 2018; 20% said balloons were their top non-floral item, followed by greeting cards (12%), plush (8%), candles (2%) and gift baskets (less than 1%). (Source: Society of American Florists, 2018
- According to a 2019 National Retail Federation survey, those celebrating Valentine's Day plan to spend $3.9 billion on jewelry (given by 18%), $3.5 billion on an evening out (34%), $2.1 billion on clothing (18%), $1.9 billion on flowers (35%), $1.8 billion on candy (52%), $1.3 billion on gift cards (15%) and $933 million on greeting cards (44%). Gifts of experience such as tickets to an event or a trip to a spa are wanted by 40% and planned to be given by 25%. (Source: National Retail Federation, 2019 )
- Among those celebrating Valentine’s Day in 2019, a quarter plan to give a “gift of experience” such as concert tickets or a day at the spa. This trend is significantly more popular among younger consumers — 39% of those 18-24 and 45% of those 25-34 plan to give an experiential gift. (Source: National Retail Federation, 2019)
- As part of a 2018 survey conducted by the National Retail Federation, types of gifts the respondents plan to give for Valentine's Day: Candy, 55.0%; greeting cards, 45.9%; flowers, 35.6%; an evening out, 35.2%; jewelry, 18.8%; clothing, 16.5%; gift card/gift certificate, 15.1%. (Source: National Retail Federation, 2018)
- A 2018 survey by Offers.com asked more than 1,000 consumers where they planned to spend Valentine's Day: At home, 47%; dinner at a restaurant, 36%; night on the town, 8%; at the movies, 5%; recreational activity (bowling, mini-golf, etc.), 4%. (Source: Offers.com, 2018)
If your small business wants to grab a piece of Valentine's Day shoppers' hearts by advertising on Fayetteville radio, click the button below.