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Advertising: How Fayetteville Radio Stacks Up Against The Internet

Jul 9, 2019 2:52:16 PM / by Larry Julius

Internet Advertising In FayettevilleHere's a quiz for Fayetteville small business owners:

Which of these online sites reach more adults each month than traditional AM/FM radio: Google? Netflix? ESPN? YouTube? Twitter Facebook?

The answer may be a surprise. Radio reaches more adult consumers every month than all websites and apps.  This is critical information for Fayetteville business owners to know so as to be able to choose the best way to advertise their goods and services.

The number one media characteristic that contributes to the success of an advertising campaign is reach. This is a measure of how many different people are exposed to an advertiser's message.

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According to a study by Nielsen, reach was responsible for 22% of the sales increases generated by an advertising campaign.  Reach proved more important than branding, targeting, and recency.

Advertising In Fayetteville Effective

In the year, 2000, Fayetteville radio reached over 90% of all adult consumers every week. This, of course, was a time before most digital diversions like Facebook, YouTube, Pandora, Spotify, iPods, iPads, Snapchat, eBay, Reddit, and Instagram even existed.

Last week, just like in 2000,  more than 90% of consumers listened to a Fayetteville radio station. This translates to  288,946 adults of all ages. Each tuned-in for nearly for two-hours per day.  The current abundance of digital media has had little effect on the reach of AM/FM radio.

Here's how the reach of AM/FM radio stacks up against digital media.

Advertise In Fayetteville Digital Online vs Radio

Unlike many forms of online activity, Fayetteville radio stations reach consumers of every age including teens, millennials, and boomers. 

Reach By Age Advertising On Fayetteville Radio NC Small Business Owners.001.jpeg.001

Regardless of the goods and service a business sells, local radio reaches more of the consumers that advertisers covet. Affluent. Educated. Good Jobs. Kids at Home. Ready to Buy.

Below is a comparison between the weekly reach of Fayetteville radio stations and the most visited website in the most active online categories: search, social, shopping, and video.

Advertise In Fayetteville Radio vs Online Income

Advertise In Fayetteville Consumer Profile

Best Way To Advertise In Fayetteville Education

Best Way to Reach Parents In Fayetteville

Should I advertise on the Internet To Reach Fayetteville consumers

Digital advertising should be a part of every small business owner's marketing plans. It is estimated, after all, that 88% of consumers research stores and products online before they make a purchase.

Advertising on Fayetteville radio, though, is the best way, to ensure the most number of consumers are reached.  Remember, reach drives sales.

Advertise In Fayettville Resources

Topics: Advertiser Success, reach, Advice, Radio Listener Profile, internet traffic, small business owner, advertise in fayetteville, fayetteville radio stations, fayetteville small business owners, best way to advertise, business owners, radio commercials, advertising in fayetteville, effective radio advertising, internet advertising, digital advertising

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