If you were one of the 288,946 adults who tuned-in to a Fayetteville radio station last week, it is likely you heard a commercial for Indeed. That's because, last week, Indeed, the world's largest online job site was also radio's biggest advertiser.
The reason Indeed invested so heavily in radio advertising is that they have far more job openings posted on their than site than there are job-hunters to fill them.
This is not unlike the predicament of Fayetteville small business owners who are also having difficulty finding and hiring qualified candidates.
What Indeed has figured out is that there are not enough unemployed people or disgruntled workers looking for jobs, especially among those in white-collar professions. So, the company is looking to attract what human resource experts call the 'passive job seekers'.
It turns out that advertising on Fayetteville radio is also the best way for any business owner to recruit, hire, and retain those passive, white-collar job seekers.
According to the Society For Human Resource Management passive job seekers are "individuals who are currently employed and not actively looking for a new job, but who may be open to a good career opportunity if one came along."
The SHRM website goes on to explain that "many employers target passive job seekers because they are looking for candidates who have positive employment records and who are satisfied with and successful in their work. Employers often target passive job seekers because of the lack of qualified job candidates to fill critical roles. Locating, wooing, and successfully luring passive job seekers are critical for organizations to remain competitive in a tight labor market.
The chart below clearly demonstrates that local, white-collar workers are four times more likely to tune-in to listen to a Fayetteville radio station next week than visit any online job board like Indeed during an entire month.
Furthermore, Fayetteville radio reaches significantly more passive, white-collar job candidates than any other medium.
Unfortunately for North Carolina business owners, the labor shortage will not be ending anytime soon. A recent report by the US Department of Labor indicated that there were 17% more job openings than people looking for work.
To attract the qualified, white-collar workers local small business owners are looking for, employers will need to find more effective ways to recruit and hire qualified job candidates. This week 83,802 of those candidates are listening to Fayetteville radio.
Need to hire blue-collar workers for your business? Fayetteville radio is the best recruitment option as well. Click here to read more.
