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What is The Best Time to Advertise on Radio in Fayetteville?

Apr 4, 2019 9:04:00 AM / by Larry Julius

You've done the research. You now know that by every measure, radio advertising is the most effective way for your Fayetteville small business to market its goods and services.

You have learned, for instance, 288,946 consumers regularly tune-in to their favorite Fayetteville radio stations.  That's more than 90% of all adults.

Fayetteville North Carolina Radio Advertising Reach

You've also learned that, on average, adults spend almost two hours per day listening to Fayetteville radio.

If you dug deep enough, then you know radio advertising delivers, on average, a $10 lift in sales for every $1 invested. This is a remarkable ROI for any Fayetteville small business owner.

What you may not have figured out, however, is what is the best time of day to advertise on Fayetteville radio?

The chart below demonstrates that radio reaches a significant portion of Fayetteville consumers during every part of the day including late-night, overnight, and on the weekends.

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It is also clear that most listening to Fayetteville radio happens Monday through Friday between 6:00 am and 7:00 pm.  This is often referred to as prime-time. As a consequence of supply-and-demand pricing, however, prime-time is also the most expensive time to advertise.

Fayetteville-Radio-Reach-Bar-Graph-1080x666-1

For a Fayetteville small business owner, then, advertising effectively only during prime-time could be cost prohibitive.  But there is a way to reach the prime-time audience without paying a premium price.

It turns out that almost 8-out-of-10 adults who listen to Fayetteville radio during prime-time also listen during other parts of the day as well. The good news for business owners is that the cost of advertising outside of prime-time is considerably less expensive.

 

People Who Listen To Fayetteville Radio

During Prime Time

Fayetteville Radio Stations Prime Time

So, it is possible for the budget conscious Fayetteville business owner to effectively reap all of the benefits of radio advertising (the reach, the frequency, and the ROI) without breaking the bank.

It is important to point out, though, that there is no difference in the quality of the consumers who listen to Fayetteville radio during prime-time vs. other times of the day. Therefore, regardless of the listeners a small business is targeting, that audience can be reached on the radio at any time.

Advertise In Fayetteville Time of Day

To answer the title question, then, "What is the best time of day to advertise on Fayetteville radio?"  Every time of day is the best time.

 

More Great Advice For Fayetteville Small Business Owners

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Topics: time of day, daypart, prime time

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