Advertise In Fayetteville Advertise In Fayetteville

How Much Do Fayetteville Business Owners Spend on Advertising?

Apr 16, 2021 1:25:00 PM / by Larry Julius

Now is a crucial time for Fayetteville small business owners to advertise.  

According to the Conference Board, consumer confidence has surged to 110, the highest it has been since the onset of the pandemic last March.  The index has bounced back from a low of 89.6 in February. 

Moving forward, North Carolina business owners can expect buyer optimism to remind high.

“The recovery in consumer confidence is set to continue in the coming months, buoyed by the combination of improving health conditions and wider vaccine distribution,” said Lydia Boussour, lead U.S. economist at Oxford Economics. “This should support hearty consumer spending and pave the way for a mini-boom in economic activity this spring and summer.”

As Fayetteville consumers gain confidence, they are expected to unleash the record $1.7-billion in personal savings amassed during the pandemic. This number is based on figures reported by Barron's in November. 

This combination of consumer confidence and the cache of cash-on-hand has led the National Retail Federation (NRF) to forecast a 7% increase in retail spending in 2021 versus last year.

To claim a significant share of the expected spending tsunami, Fayetteville business owners plan to boost advertising investments this year.

According to Borrell Associates, a company that tracks advertising trends across the country, Fayetteville business owners are expected to spend $123-million to advertise the goods and services they sell. This represents a 5.0% increase versus last year.

Read More

0 Comments Click here to read/write comments

Topics budgeting, reach, roi, return on investment, small business, small business owner, fayetteville small business owners, best way to advertise, Budget, radio advertising, advertising on a budget, reach & frequency, small business marketing, advertising reach, small business advertising, ad spending

How To Buy Radio Advertising In Fayetteville On A Budget

Nov 26, 2019 6:33:00 AM / by Larry Julius

Over the next 12 months, Fayetteville area consumers are expected to spend $8.5 billion at retail.  To capture a larger share of this cash, small business owners in Cumberland and Robeson Counties should consider advertising.

The US Small Business Administration recommends that every Fayetteville small business advertise consistently.  “Think you have a great product?” asks the SBA. “Unfortunately, no one’s going to know about it unless you advertise.”  The SBA goes on to say, “Advertising, if done correctly, can do wonders for your product sales, and you know what that means: more revenue and more success for your business."

Local business owners have depended on radio advertising to market their goods and services since 1939. This was the year Wall Christian Ewing and Harry Layman put the first local station, WFNC, on the air.

Today, Fayetteville radio, by any key advertising metric, is still the best way for business owners to reach local consumers.

Read More

0 Comments Click here to read/write comments

Topics Co-op Advertising, commercial length, small business, time of day, best way to advertise, radio advertising, advertising on a budget, indexing, quality vs. quantity

Receive Great Advertising Advice Direct To Your Inbox...

New call-to-action

Advertising Advice

Follow Us