Over the next 12 months, 21,000 people in Fayetteville will seek the help of a local attorney.  These clients will generate more than $77,000,000 in legal fees for services including real estate transactions, bankruptcies, criminal defense, traffic offenses, personal injury, divorce, estate planning, and civil matters.

There are 24,000 lawyers to choose from in North Carolina. So, what can a local attorney do to compete for a share of this mammoth pool of billable hours? He or she can do what hundreds of other successful small business owners do: advertise on Fayetteville radio.