Online Advertising In Fayetteville: How Much Do Local Companies Spend?

Dec 15, 2020 2:39:55 PM / by Larry Julius

Ninety-four percent of Fayetteville adults have access to the internet, according to Nielsen. Almost 60% of these consumers spend more than five hours a week connected.

Nielsen reports that Fayetteville consumers go online to stay connected to friends and family; research products and services; learn the latest news, and obtain directions to where they are going and know what the weather will be when they get there.  

Here are some of the many reasons why Fayetteville internet users go online each month

  • Social Media: 72%
  • Weather: 46%
  • Maps/Directions: 43%
  • Online Banking: 35%
  • Product Reviews: 29%
  • Sports Scores/News: 22%
  • Current Events: 22%
  • Restaurant Reviews:19%
  • Job Search: 17%
  • Real Estate: 12%

And, of course, there is shopping.  Over the past three months, according to Nielsen, 71.8% of Fayetteville consumers shopped online for every imaginable product and service including, cars, golf clubs, office supplies, wedding rings, mattresses, tires, medicine, shoes, socks, and eyeglasses.

To reach local consumers while they are online, Fayetteville businesses will spend $65 million for digital advertising in 2020, according to Borrell Associates.  Here is how the money is being spent:

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Topics small business, small business owner, fayetteville small business owners, social media, online advertising, social media advertising, radio advertising, small business marketing, borrell associates, e-commerce, small business advertising, ott, ctv, email marketing, email advertising, online shopping

Email Marketing In Fayetteville: Tips For Small Business Owners

Oct 5, 2020 6:48:50 AM / by Larry Julius

Fayetteville business owners are forecast to invest $800,000 in 2020 on email advertising campaigns to market their goods and services, according to Borrell Associates, a company analyzes ad spending by local companies across the country. 

Borrell predicts overall spending on email marketing by Fayetteville companies is expected to be down by nearly 12% versus last year, primarily due to the pandemic. Regardless, now might be a good time for small business owners to consider engaging current and prospective customers with emails.

"Email is on-fire right now," says Jay Schwedelson, President of Worldata, a company that builds and measures email marketing success for Fortune 100 companies. "Since the start of the pandemic, consumers are spending 22% in their email inbox than they were in January."

Mr. Schwedelson speculates the increase in inbox time is due, in part, to many consumers working from home and depending more-and-more on written communication from co-workers and customers.

"It could also be that consumers are finding comfort in their email boxes rather than from all the noise on social media."

"Either way, email marketing is performing better than ever," says Mr. Schwedelson. "We've studied more than 200 million emails sent over the past 30 days to both business-to-consumer and business-to-business. We found that B2C open rates are up 16% since January, while B2B open rates are 25% higher."

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Topics small business, fayetteville small business owners, small business marketing, small business advertising, open rates, CTR, subject line, inbox, email marketing, email advertising, click through rates

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