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Advertising In Fayetteville: Attorney Uses Radio To Build Client List

Dec 31, 2018 7:42:21 AM / by Larry Julius

During the past year, more than 21,000 people in the Fayetteville area sought the help of an attorney for personal reasons such as real estate transactions; bankruptcies; criminal defense; traffic offenses; personal injury; divorce; wills; and civil matters. This has produced legal fees exceeding $77-million dollars.

With almost 24,000 other lawyers in North Carolina competing for a share of this revenue, how can a new attorney hope to hang a shingle and make a living? Nicole Cotton of The Cotton Law Firm built her law practice over the last 8 years in the same way many other successful Cumberland County small business owners started out: advertising on Fayetteville radio.

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Topics legal, lawyers, branding

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