Does a Fayetteville small business ever reach the point where they can afford to stop advertising? Can a business ever have so many customers that advertising no longer makes sense?

Fayetteville’s Public Works Commission doesn’t think so.

The municipally owned utility provides electricity and water to 113,000 Cumberland County residents.

If you were one of the 90% of area consumers who tuned-in to a Fayetteville radio station last week, then you probably heard commercials for PWC. And the week before that. And hundreds of week before that.