Consumers in the Fayetteville, NC metro area (Cumberland and Roberson counties) are expected to spend at least $7.1 billion at retail this year. To claim a greater share of this giant pool of cash requires local business owners of every size to advertise their goods and services.

The U.S. Small Business Administration recommends that established businesses with more than $5-million dollars in gross revenue should budget 7-8% to advertise. Businesses who have not yet achieved that level of revenue, should plan on investing 10-12%. Newer businesses that may not yet be familiar to their target consumers should plan on investing a larger percentage.

There are numerous ways for North Carolina small business owners can allocate their advertising budgets. Options include local newspapers, local magazines, local television, and online.