The top concern of every Fayetteville small business owner is the health and safety of their families and employees.  Local information and breaking news regarding the Coronavirus is available by clicking here.

Of course, a secondary concern is tending to the health of their business amid an overabundance of social and financial disruptions. 

There is one prescription that helped many Fayetteville area businesses survive the Great Depression of 1929, the economic crash of 2009, and every recession in between.  The Rx for keeping a business healthy during chaotic times is to continue advertising.

The best example of how advertising can fend off tough times was shared by The New Yorker magazine financial columnist James Surowiecki.

For most of my lifetime, television advertising was considered the "gold standard" of marketing. For a Fayetteville small business owner craving massive reach, TV used to be the only medium that could deliver. Over the past few years, however, advertising on Fayetteville radio has become the dominant medium for achieving reach as television audiences dramatically erode.

Take last week for example. Almost 290,000 adult consumers tuned-in to their favorite Fayetteville radio stations. This is significantly more than the 181,951 consumers reached by area TV stations.

For the past 40 years, Fayetteville radio has reached more than 90% of all consumers. But, look what has happened to TV's audience.