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How Does Newspaper Advertising Stack-up Against Fayetteville Radio

Aug 13, 2019 3:09:08 PM / by Larry Julius

Two things are remarkable about voting day in 1920.  It was the first time, ever, women could participate in the selection of the U.S. President. It was also the first time live election results were broadcast on the radio. Not to mention, it was also the first radio broadcast, ever.

The voters' choice that night was between Warren G. Harding  and James M. Cox.  Both men had derived their political power as successful newspaper publishers.  It is quite ironic, then, that one of these men would reach the highest office in the land on the same night that the nascent radio broadcasting business began its takedown of the newspaper industry.

Nowhere is this takedown more apparent than locally, where Fayetteville radio has become, by far, the advertising medium with the largest reach.

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Topics audience profile, small business, small business owner, advertise in fayetteville, fayetteville radio stations, fayetteville consumers, fayetteville small business owners, best way to advertise, business owners, advertising in fayetteville, newspaper advertising, fayetteville observer

Do Teens Listen To Fayetteville Radio Stations? Yes!

Jun 10, 2019 6:50:00 AM / by Larry Julius

Marketers call them Generation Z.  Fayetteville small business owners call them teenagers.  Whatever 12-17 years old are called, they live in homes cluttered with video games, smartphones, and tablets. They have easy access to Snapchat, YouTube, Instagram, and hundreds of other apps their parents have never heard of.

What may come as a surprise to many local business owners, despite the abundance of options for teens, Fayetteville radio stations dominate their media consumption.

Last week, according to Nielsen, 29,200 teens tuned-in to Fayetteville radio. On average, each of these listeners spent 90 minutes a day.

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Topics audience profile, millennials, small business, Radio Listener Profile, radio effectiveness, chosing the best radio station, small business owner, advertise in fayetteville, fayetteville radio stations, fayetteville small business owners, generation z, teenagers, teens, best way to advertise

Advertising After Dark Is Big Value For Fayetteville Business Owners

May 7, 2019 7:34:12 AM / by Larry Julius

Is advertising on Fayetteville radio just a day job for local small business owners?  

Thousands of North Carolina companies depend on radio advertising to market their goods and services. But most of these business owners choose to buy commercials only between 6:00 am and 7:00 pm.  Is this a good idea? Maybe not.  Here are the facts.

During the course of last week, for instance, 288,946 adult consumers tuned-in to their favorite Fayetteville radio stations. This is significantly higher than the number that tuned-in to a local TV station, read a local newspaper, or logged on to Spotify and Pandora.

But radio listeners do not roll-up their ears just because the sunsets. According to Nielsen, 50% of people who listen to the radio during daylight hours, also tune in at night.

To put this in perspective, more people listen to Fayetteville radio at night than listen to satellite radio, Pandora, and Spotify combined.

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Topics audience profile, Pandora, Spotify, small business, Radio Listener Profile, time of day, prime time, radio effectiveness, chosing the best radio station, small business owner, advertise in fayetteville, fayetteville radio stations

Small Business Owners Ask: Who Listens To Fayetteville Radio?

Jan 2, 2019 8:21:17 AM / by Larry Julius

A Fayetteville small business owner was considering cancelling his advertising schedules on local radio stations. “Nobody listens to the radio anymore,” he shared with me. Henry Gordon Selfridge probably rolled over in his grave when I told the customer, respectfully, “You are wrong.”

Mr. Selfridge, a London department owner store, had coined the phrase “the customer is always right” back in 1909. This was 30 years prior to the first Fayetteville radio station, WFNC, going on the air. This was 25 years before Daniel Starch and his rival George Gallup invented the science of market research.

So, in 2018, with terabytes of market research just a mouse-click away, we know anyone who says that ‘nobody listens to local radio’ is wrong. In fact, we know, for sure, that 92% of all consumers, which is almost everybody in Fayetteville, still listens to traditional AM/FM radio.

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Topics audience profile

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