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Who Listens To Fayetteville Radio?

Apr 23, 2021 12:07:47 PM / by Larry Julius

Every week, according to Nielsen, 92% of adult consumers tune in to a Fayetteville, North Carolina radio station. This is significantly more people than watch broadcast TV, local cable, or video streaming services. It's more than use social media sites like Facebook or Instagram.  And, it's more than read local newspapers.

Fayetteville radio is also the medium with the greatest reach among millennials, a generation that not only has embraced an abundance of online media options but also accounts for nearly a third of all local consumer spending.

This reach advantage is a crucial reason why local small business owners depend on Fayetteville radio to market their goods and services.

A study released this week by Edison Research and NPR discovered that their six distinct types of radio listeners. The study also examines how each group of listeners engages with both programming and advertising.  These distinctions are important for Fayetteville small business owners to understand.

The six listener categories as described in the study are:

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Topics reach, Choose The Right Radio Station, small business, radio effectiveness, small business owner, fayetteville small business owners, best way to advertise, radio advertising, effective advertising, reach & frequency, small business marketing, advertising reach, small business advertising, radio listening, share of ear

Help Me! Which Fayetteville Radio Station Should I Advertise On?

Jan 31, 2019 1:34:00 PM / by Larry Julius

There are many ways for North Carolina small business owners to advertise. Options include local newspapers, local magazines, local television, and online. But to achieve the “3-Rs” of advertising success, Reach, Recall, and Return, no other medium delivers results as effectively and efficiently as advertising on Fayetteville radio.

There are 28 radio stations that service the Fayetteville area. Each provides a unique blend of music, information, and entertainment.  Some stations focus on politics or sports. Some play country music. Some play the hits. Some play classic rock. Some are on the AM dial. Some are on FM.

Most Fayetteville small business owners, though, could not afford to advertise on all stations. So, how can they decide which are the right ones?  It will be determined by marketing objective.

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Topics Choose The Right Radio Station

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