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Who Listens To Fayetteville Radio?

Apr 23, 2021 12:07:47 PM / by Larry Julius

Every week, according to Nielsen, 92% of adult consumers tune in to a Fayetteville, North Carolina radio station. This is significantly more people than watch broadcast TV, local cable, or video streaming services. It's more than use social media sites like Facebook or Instagram.  And, it's more than read local newspapers.

Advertise On Fayetteville Radio Reach (Dec20)

Fayetteville radio is also the medium with the greatest reach among millennials, a generation that not only has embraced an abundance of online media options but also accounts for nearly a third of all local consumer spending.

Advertising In Fayetteville NC Millennial Reach (Dec20)

This reach advantage is a crucial reason why local small business owners depend on Fayetteville radio to market their goods and services.

A study released this week by Edison Research and NPR discovered that their six distinct types of radio listeners. The study also examines how each group of listeners engages with both programming and advertising.  These distinctions are important for Fayetteville small business owners to understand.

The six listener categories as described in the study are:

  • Radio Heads: Use radio for everything
  • Connection Seekers: Use radio for connection
  • Infomaniacs: Radio listening  is driven by news
  • Rhythm Rockers: Radio listening is driven by music
  • Laid-Back Listeners: Listen to radio in the background
  • Habituals: Listen to radio when it's the only option available

New call-to-actionHere is the percentage each type of listener represents compared to the total radio audience. For more detailed information about each segment, click here.

Radio Listening In Fayetteville, NC

Below is another key finding of the report for Fayetteville business owners. Radio listeners are more likely to engage with ads than do the users of other media.

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Not surprisingly, among the six segments of radio listeners, the heaviest users of the medium are also the most likely to engage with advertising messages.

Advertise In Fayetteville, NC: Radio Commercial Engagement

Perhaps the most important finding of this study for Fayetteville business owners is how consumers respond to advertising.  Fifty percent of listeners say they were compelled to gather more information about a company, product, or service as a result of hearing a commercial on the radio.  Thirty-six percent say they were convinced to buy a product by a radio ad.

Advertising In Fayetteville, NC: Radio Commercials

To see the complete NPR Edison research study, click here.

More Advertising Advice For Fayetteville Small Business Owners

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Topics: reach, Choose The Right Radio Station, small business, radio effectiveness, small business owner, fayetteville small business owners, best way to advertise, radio advertising, effective advertising, reach & frequency, small business marketing, advertising reach, small business advertising, radio listening, share of ear

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