Advertising On Fayetteville Radio Still Best Option During Coronavirus

Apr 16, 2020 7:36:09 AM / by Larry Julius

Advertise A Fayetteville Small Business: RadioThe chaos created in Fayetteville by the onset of Coronavirus has been a disruptive force among consumers. 

Work routines, buying habits, family life, and media consumption have all been palpably affected. These are all factors that need to be considered by small business owners who continue to advertise their goods and services during the crisis.

Before the current chaos, advertising on Fayetteville, by any metric, was the best way a local small business could advertise.

For instance, pre-Coronavirus, 2.1 million adult consumers tuned-in to a Fayetteville radio station every week. This is significantly more than watched local TV, read a newspaper, accessed social media, or streamed audio from sites like Pandora and Spotify.

Advertising in Fayetteville 2020 - Adult Media Reach

New research released from Nielsen indicates that amidst the current crisis, listening to local radio remains little changed. This is great news for those North Carolina small business owners who are depending on advertising for their long-term survival.

Advertise In Fayettville ResourcesAccording to Nielsen, in March, local achieved 96% of the same audience as it did in February, before the onset of the crisis.

Advertise On Fayetteville Radio: Conoranvirus Impact

Local radio, traditionally, has the largest share of its listening happen away-from-home. This includes in-office or in-car.

During the crisis, however, as consumers are sheltering-in-place, at-home listening has gained a more significant share.

Advertise On Fayetteville Radio Listening Locations

Local radio has not only retained its audience during the current Coronavirus crisis, but consumers are also spending significantly more time each day listening.

Advertise In Fayetteville: Time Spent Listening To Radio

Since the onset of the Coronavirus crises, the medium consumers are choosing to access local radio is shifting.

During the fourth week of March, consumers are now 45% more likely to listen to local radio via audio streams than on a traditional device.

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Beginning in 1939, when WFNC became the first station in Fayetteville,  small business owners have depended on local radio to market their goods and services through recessions, depressions, and natural disasters.  Research indicates that AM/FM radio is still doing the job during the current crisis, as well.

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Topics: Streaming Audio, Pandora, Spotify, small business, small business owner, best way to advertise, digital advertising, newspaper advertising, online advertising, social media advertising, radio advertising, television advertising, coronavirus, corona, covid 19, crisis marketing, small business marketing

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